ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Reinventing Government Through Information Technology: The Internal Revenue Service
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5 pages in length. Some have heralded the acceleration of Information Technology (IT) as a significant advancement in both business communication and overall commerce relations. With the advent of information systems projects and a whole host of other IT-related components, it has been suggested that a reinventing of government policy is in order -- at least to some extent -- on account of these technological advancements. Applying this logic to the reformation of the Internal Revenue Service, the student will want to discuss the ability for better and more effective communication, speedier service and the capacity to provide a friendlier approach to rectifying IRS concerns. Bibliography lists 6 sources.
Filename: TLC_IRS.rtf

Reiss Marketing Case Study
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This 7 page paper is based in a case study supplied by a student and gives an exam style answer. The first part of the paper presents a marketing plan for the UK clothing company Reiss which competes with companies such as DKNY and Boss. The paper outlines a potential three year marketing plan to increase sales and the customer base. The second part of the paper looks at how the company could expand into Europe focusing on the creation of a brand image.
Filename: TEreiss.rtf

RELATIONSHIP MANAGEMENT AND TRANSPORTATION INDUSTRY
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This 3-page paper covers the launch of FastShip, a global supply chain/cargo forwarding agency, and the international business relationships the company must consider and develop to remain successful. Bibliography lists 3 sources.
Filename: MTreltri.rtf

Relationship Marketing
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A 5 page paper which discusses relationship marketing. Relationship marketing is discussed in regards to the definition and the origins of the method. this is followed by a section which discusses how this marketing approach is different from other methods. Relationship marketing appears to be a very effective marketing method in today's growing technology for it has the potential to address the needs and desires of the individual in an age where technology is growing and the individual is becoming smaller in the general scheme of things. Bibliography lists 2 sources.
Filename: RArelmrk.wps

Relationship Marketing and Loyalty Schemes
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Relationship marketing and the use of loyalty schemes such as Air Miles, may be seen as a marketing fad, but they are also very popular. Looking at the airline industry and companies such as British Airways (BA), Virgin and Delta, this 6 page paper considers how and why loyalty schemes can be a valuable marketing tool. The bibliography cites 8 sources.
Filename: TEloyalty.rtf

Relationship Marketing in Tourism
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This 3 page paper looks at how relationship marketing may be used in tourism, focusing on the use to market countries as destinations using the examples of Egypt and Dubai. The advantages and disadvantages as well as application are included. The bibliography cites 6 sources.
Filename: TEcrmtor.rtf

Relationship Marketing; The Long Term Prospects
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This 12 page paper considers why relationship marketing is in vogue in fashion and critically analyse how the marketer can prevent the demise of relationship marketing in the future as well as evaluating how to sustain the credibility of relationship marketing for the customer, The bibliography cites 18 sources.
Filename: TErelmarkt.rtf

Relationship Selling
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This 6 page paper looks the way in which companies can benefit from relationship selling. The paper starts by looking at what relationship selling is and how it can be achieved and then looks at how it may be put into practice to create value. The paper uses some examples to demonstrate the value it can provide and the advantages associated with the use of relationship selling. The bibliography cites 7 sources.
Filename: TEsellrela.rtf

Religious Discrimination Or Not
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A 3 page paper. The hypothetical case involves an account executive who alleges he was not promoted to Director because of religious discrimination. The essay reports the highlights of the scenario, and the writer's conclusion that there was no religious discrimination. Bibliography lists 2 sources.
Filename: PGrlgds.RTF

Religious Rights In The Workplace
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3 pages in length. The quest to attain a level of mutual respect for one another within a multicultural workplace has evolved into a greater recognition of religious tenets beyond the standards found within conventional company policy. Two religious aspects that have garnered considerable attention within the courts are male facial hair and nonsecular holidays. Bibliography lists 3 sources.
Filename: TLCreligwk.rtf