ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Reebok Analysis: Question 3
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5 pages. Research regarding Reebok International; however, this paper contains information that can be applied to any financial analysis as well. Addresses the management, marketing, financial ratios (current ratio, quick ratio, debt to equity) and operations of Reebok International.
Filename: JGArbok3.wps

Reebok International; Internal Strengths and Weaknesses
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This 8 page paper considers the internal strengths and weaknesses of the well known international sportswear company Reebok. The success of it diversification's and financial weaknesses are all discussed along with the reorganisation plans international sales trends. The bibliography cites 4 sources.
Filename: TEreebok.wps

Reebok's Marketing Options
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An 8 page marketing analysis. Reebok, the second largest athletic shoemaker in the US, makes a wide variety of athletic shoes for every athletic application, and also carries sports-related apparel and accessories lines. From a consumer's point of view, the company is missing a wealth of marketing opportunity by focusing only on promotion of their own high-dollar promotions, rather than offering any solid information about what it is that makes buying their athletic shoes a wise choice on the part of the consumer. Trends are away from emotion-only sales, but Reebok appears to be unwilling to alter their standard approach. Bibliography lists seven sources.
Filename: Reebok.wps

Reebok; The Choice on the Way Forward
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This 8 page paper looks at the options available to Reebok in the future strategy within the leisure and sports wear industry. The paper considers the possible future strategies and compare them with the current strategies currently being employed buy Reeboks subsidiaries. Recommendations include the development of new distribution outlets and maximising the economies of scale and scope. The bibliography cites 4 sources.
Filename: TEreebof.wps

Reed’s Clothier Case Study
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This 3 page paper uses a case study to answer questions about the financial difficulties facing Reed’s Clothier, a Virginia men’s clothing store. Bibliography lists 5 sources.
Filename: HVReedCl.rtf

Reengineering and TQM at Champion, Inc.
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A 5 page paper discussing a public company's efforts to reengineer its IT function in an effort to become more responsive to customers' and suppliers' needs. Champion has experienced wonderful growth in the past five years, but its market share has declined and management has determined that the company needs to be more responsive. Rather than direct those most knowledgeable to devise a plan, the company's leaders have taken reengineering design on themselves and allowed three years to accomplish the task. The paper suggests that management should be involved only through directive and commitment, and allow those more familiar with daily operations to arrive at a workable plan and to allow no more than a year, rather than three. No sources listed.
Filename: KSchampion.wps

Reengineering at Acme Manufacturing
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A 15 page paper discussing a business process redesign (BPR) at a growing manufacturer. Acme Manufacturing is a business poised at the cusp between "small" and "medium" business size, in terms of revenue. It still operates on the principles and procedures it instituted after becoming established. These operational forms served it well in those days, but Acme's markets have changed along with the entire face of business in the past several years. The company seeks to return to its early entrepreneurial form from which it can be far more responsive to customers. Bibliography lists 9 sources.
Filename: KSreenginAc.rtf

Reflection on "The New Science of Marketing:"
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A 6 page paper discussing two chapters – segmentation and meeting customers' needs – of this 1995 book by Rao and Steckel. The authors identify rational, reasonable situations and conditions and then offer approaches in the same vein. They promote the customer as the party with the needs to be met, relegating the marketer to the role of facilitator and practitioner. The authors respect consumers' intelligence, their needs and their buying power. Bibliography lists 2 sources.
Filename: KSmktgSeg.rtf

Reflection on Lessons Learned
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This 5 page paper is a reflective learning document looking at the lessons that have been learned on a course that studied the use of innovation and technology with strategy and the use of analysis models such as Porters Five Forces and SWOT.
Filename: TErefcorse.rtf

Reflections on Management Change
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A 4 page paper discussing points that change managers need to heed now and in the future. There is little reason to change merely as an exercise, but today there are three primary forces that may require frequent change initiatives, certainly more frequently than in the past. Those forces are customers, technologies and globalization. Bibliography lists 3 sources.
Filename: KSmgmtChgRef.rtf