ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Railtrack; Stakeholder Analysis
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This 5 page paper considers the different stakeholders of Railtrack in terms of spheres of influence and a power interest matrix. The bibliography cites 5 sources
Filename: TErailtr.rtf

Railtrack; The Competitive Situation
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This 5 page paper considers the strategic development and position of the monopolistic UK company Railtrack. The writer examines the position using tools such as Porters Five Forces and the Boston Consulting Group Matrix. The bibliography cites 6 sources.
Filename: TErailt1.rtf

Rainforest Café Restaurant
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5 pages in length. Grounded in the belief that a combination of education, food and fun is the perfect recipe for enlightenment, the Rainforest Café's primary objective is to teach its patrons about the importance of environmental preservation. The uniquely cultural atmosphere of its dozens of worldwide locations strives to imprint upon its guests the critical connection between human behavior and the swiftly disappearing rain forests. Given to the sights and sounds of a real rain forest thunderstorm every quarter hour, the animated antics of huge elephants towering just behind your seat and food servers adorned in authentic safari garb, diners are treated to an eclectic atmosphere of "amazingly lush surroundings, cascading waterfalls, and beautiful giant aquariums" (Anonymous, 2003) while savoring "fresh, original menu selections, influenced by the cuisines of Mexico, Asia and the Caribbean" (Anonymous, 2003). Bibliography lists 5 sources.
Filename: TLCRFres.rtf

Raising Awareness for a Charity
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This 17 page paper considers the way in which research can be designed and then reported. The paper designs research for a charity; The Children's Hospice Association Scotland (CHAS), to look at how awareness of the charity can be increased. The questionnaire is designed, using basic principles of market research, to assess the current awareness level, how effective communication by characters to donors takes place and the motivation that needs to be present to stimulate giving. The paper talks the student through the design of the questionnaire and explains each question and then demonstrates how these results could be presented with the use of fictitious results to the questionnaire already designed. The bibliography cites 20 sources.
Filename: TECHAS01.rtf

Raising the Minimum Wage
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This 5 page paper presents arguments on both sides of the issue of raising the minimum wage, as well as reaction to them and potential policy recommendations. Bibliography lists 5 sources.
Filename: HVRsMnWg.rtf

Rakuten
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This 4 page paper is based on a case study supplied by the student. Rakuten is a successful Japanese e-retail business operating in a competitive environment. The paper answers a number of questions set by the student looking at which part of the business should expand, whether the company should allocate more resources to international expansion, whether it is possible to expand when competition include Amazon and Yahoo!, the issues of leadership style which made need to be addressed as the company grows and the potential downside of the company's position. The bibliography cites 3 sources.
Filename: TErakuten.rtf

Ralph Lauren / Marketing A Line Of Children's Shoes
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In 8 pages, the writer discusses whether Ralph Lauren should create a children's line of shoes. Report is essentially a feasibility study. Bibliography lists 9 sources.
Filename: Ralphl.wps

Ramifications of the Changing Organizational Environment
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Ramifications of the Changing Organizational Environment: This 8-page essay examines the impact of today’s ever-changing organizational environment on organizational leadership. In addition, what this leadership must do to acclimate/ adjust itself to the plethora of rapid-fire change and the impact it has endured is also explored. Bibliography lists 6 sources. SNOrglea.doc
Filename: SNOrglea.doc

Random Drug Testing on the Job
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This 5 page paper looks at a hypothetical case study submitted by a student. The scenario is based on NBC's E.R. television program. Bibliography lists 2 sources.
Filename: SA247ER.rtf

Rapid Prototyping: Technology and Application
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An 18 page paper discussing changes in design for manufacturing. Prototyping increasingly translates not to the production of a physical sample, but to solid assessment for manufacturability and product function in a fully virtual environment. The key is to speed the process between design and market to the shortest cycle length possible. Several manufacturing and supply chain changes have been instrumental in contributing to this shortened cycle; rapid prototyping is one of the most significant on the list. Despite all the changes seen only within the past decade, it is likely that the coming ten years will provide even further refinements and usefulness. Bibliography lists 16 sources.
Filename: KSprototype.rtf