ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Pursuing the Customer Component of Total Quality Management
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A 21 page paper discussing the customer satisfaction aspect of TQM, which has been characterized as the least painful way to achieve the levels of efficiency necessary to gain and keep competitive advantage in today's increasingly competitive business climate. Its focus often is that of internal operations only with little regard for the customer's views of the organization's efforts, with a common result that the organization accomplishes fine internal advances but fails to impress customers and therefore increase business. Customer surveys can provide invaluable information in ways the firm can better serve its customers, thereby more surely growing its business. In this paper, ABC Company surveys a sample of 100 customers and makes valuable discoveries that have the potential of being beneficial to the company. Bibliography lists 27 sources.
Filename: KStqmcust.wps

Push 1 For English - The Automated Telephone Response
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This 6 page paper begins with the irritation many people are feeling at having to 'push 1 for English' when they call major corporations in the United States. The writer reports comments from other authors that delve a bit into the illegal immigration problem. The rest of the paper discusses the automated response systems called IVR (interactive voice response) systems where we have to get through layers of digit-pushing. The essay provides an example of the reduction in costs for companies. Bibliography lists 7 sources.
Filename: PGpsh1en.rtf

Push and Pull Marketing Strategies
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This 10 page paper considers the way that push and pull marketing strategies are used, looks at how they are used and presents cases to demonstrate the differences. The bibliography cites 7 sources.
Filename: TEpushpmark.rtf

Putin's New Cabinet/Russian Politics
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A 6 page research paper that examines the recent move by President Vladimir Putin to dismiss his entire cabinet. Analysis of this move demonstrates that Putin took this step for various reasons that range from domestic issues to changing the nature of international relations with the US. Overall, examination of this action shows it to be a savvy political maneuver that holds the potential to provide Putin, and also Russia, with numerous positive results, such as sending a definitive message to Russia's powerful oligarchs that their era is over. Bibliography lists 7 sources.
Filename: khputcab.rtf

Putting Study into Practice
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A 12 page paper reflecting on the end of an MBA course of study and relating the topics of three classes – Managerial Economics, Marketing and Strategic Management – to the "real world" in which the MBA student works. The student owns a restaurant so the paper uses restaurant examples. Sections of the paper are Review, Analysis and Recommendations, each of which lead to the purpose of putting new knowledge into practice. Bibliography lists 7 sources.
Filename: KSmgmtRefl.rtf

Pyramid Schemes vs. Multilevel Marketing
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This 30 page research paper investigates the differences between pyramid schemes and multilevel marketing operations with examples of each. The paper is based on a problem solving activity for a company that intends to sell electricity through an MLM program but the company's failure to do certain steps left them open to be charged with operating a pyramid scheme. The writer offers an alternative plan for the company. Sections include: Introduction, statement of the problem, literature review, including MLM on the Web, evaluation of the plan, recommendations and conclusions. Two illustrations are provided. Bibliography lists 25 sources.
Filename: Pyram.wps

Qantas Airways
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A 13 page paper which discusses Qantas Airways, as well as other airlines which have effected the management growth of Qantas Airways. The paper is predominantly based on an article titled 'Qantas: the Australian airline' by Graham Hubbard, which details the history of Qantas Airways, up until the early 1990's. In addition to presenting information regarding other competitive airlines, the paper addresses some of the most recent events and management issues which concern Qantas and Qantas' competitors and allies. Bibliography lists 7 additional sources.
Filename: RAqantas.rtf

Qatarization ; Augmenting Qatari Human Resources in Qatar Petroleum
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This 60 page paper examines the process of Qatarization in Qatar. This is the process by which expatriate workers are being replaced by Qatari nationals. The paper looks at the reasons for the development of the scheme with the background of Qatar and Qatar Petroleum examined. The next section looks at the impact at corporate level, how the project fits in with management theories and the way in which Qatarization has emerged along with the role of Qatar Petroleum. The paper then looks at the training courses that have been developed for both men and woman, along with the pre-requisites and the potential career developments that may follow. The bibliography cites 22 sources.
Filename: TEqatar1.rtf

QFD Presentation
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This 7 page paper is a 15 slide presentation looking at what quality function deployment are the process and the advantages as well as disadvantages.
Filename: TEqfdpres.rtf

Quaker and Weetabix; Comparisons of Marketing Strategy
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This 5 page paper examines these two cereal companies who compete in the same markets with the same distribution channels but use very different marketing campaigns. The paper considers this in line with the 7 P's/ The bibliography sites 6 sources.
Filename: TEcereal.wps