ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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PUBLIC RELATIONS,SMEs AND THEORIES
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This 9-page paper discusses the theories behind public relations, and how small and medium enterprises are using PR to help grow their businesses. Bibliography lists 15 sources.
Filename: MTsmepubli.rtf

Public Relations: Organizational and Societal Functions
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A 5 page discussion of public relations and the variance that can be found among different organizations. The author distinguishes between organization and societal functions of public relations. Bibliography lists 5 sources.
Filename: PPpubRel.rtf

Public Relations: Varying Definitions
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A 4 page discussion of the varying definitions of public relations. This paper contrasts the official definition provided by the Public Relations Society of America to commonly employed definitions used in other organizations. The author points out that this official definition is sometimes more limiting than other definitions but in most ways it is more encompassing. Bibliography lists 4 sources.
Filename: PPpubRl2.rtf

Public Relations: Corporate Social Responsibility (CSR)
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This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered into a “new generation” where “companies solicit the opinions of friends and foes – employees, suppliers, the communities in which they operate – to gain a warts-and-all picture of how they do business”. Today, it is estimated that the majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. References to CPR in companies such as Shell, The Body Shop, The Co-Operative Bank, Starbucks and Oxfam are used. Bibliography lists 6 sources.
Filename: TJbuset1.rtf

Public Relations; The Case of Richard Branson and Virgin
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This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate massages regarding the brands. The bibliography cites 13 sources.
Filename: TEPRvirgin.rtf

Public Sector Compensation
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This 7 page paper looks at public sector compensation and compares it with private enterprise. Salary is evaluated as well as retirement packages. Recommendations are made. Bibliography lists 3 sources.
Filename: SA314ps.rtf

Public Sector Organizations
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This 3 page paper explores public sector organizations, how the role of the public sector has been redefined, how new organizations have evolved in response, and what their role is with respect to the public sector.
Filename: HVPubPri.rtf

Public Sector; Management and the Measurement of Efficiency
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This 10 page paper considers the management and measurement of performance in the public sector. The paper starts by considering the way performance should be measured, including models such as the 3 E’s and balanced scorecards as well as financial measures. Where poor performance is measured it is often argued that it is the result of limited resources. The paper than argues that poor performance measurements may not be the result of limited resources but is more likely to be the result of poor management. The paper uses the example of the private finance initiative and contracting out, where private companies provide the same services at a lower cost to illustrate why and how poor internal management may be to blame. The bibliography cites 12 sources.
Filename: TEpubmeasures.rtf

Public Service Advertising & "Fear Appeals" / Do They Work, Or Not?
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A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information. Bibliography lists four sources.
Filename: Fearapp.wps

Public Service And Professionalism
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6 pages in length. Social conscience is a component of that allows humanity to stand apart from all other species in the animal kingdom. This intrinsic quality helps to define man's character as being something much more than a focused quest for personal gain. Public service is one of the most applicable methods for displaying social conscience; professionalism is the behavior with which this objective is undertaken. Bibliography lists 11 sources.
Filename: TLCPubSrvc.rtf