ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Psychographics -- NOT a Valid Marketing Tool
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2 pages in which the writer makes argumentative points concerning psychographics. It is believed that they are exaggerated, misleading, and very often constitute examples of "foul play" in marketing. No Bibliography.
Filename: Psychog.wps

Psychological Assessment in HRM Recommendations
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This 4 page paper provides an overview of the scores of a HRM assessment of an employee and the recommendations for jobs based on his assessment. Bibliography lists 6 sources.
Filename: MHPsyAJob.rtf

Psychological Influences on Personal Probability
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This 4 page paper provides an overview of the issue of personal probability, especially as it servces to direct marketing strategies. The analysis of personal decisions and the development of a statistical view of consumer behavior have been central to the development of many marketing strategies. This paper considers this "personal probability" and relates it to marketing systems. Bibliography lists 3 sources.
Filename: MHPerPro.rtf

Psychological Testing Of Job Candidates
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A 5 page paper that discusses two specific aspects of psychological testing: managed care organizations and job application processes. The debate concerning the trend toward shorter tests in MCOs is discussed from each side. The benefits of testing job applicants is also discussed. Bibliography lists 4 sources.
Filename: Psyctest.wps

Psychological Typologies
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This 5 page paper looks at the use of psychological typologies in organizational behavior. The paper begins by looking at what it meant by typology, considers the value of using typology in managing teams and motivation, and then goes on to look at the typologies of Jung. The bibliography cites 4 sources.
Filename: TEptypeo.rtf

Psychology of Advertising: Asia and Europe
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A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.
Filename: KSadvAsiaEur.rtf

Psychology of Tourism
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A 6 page paper discussing using psychological knowledge in marketing and providing services. The tourism industry formerly was able to operate on the “if you build it, they will come” philosophy, but it no longer has that luxury. Tourism has been forced in recent years to join the ranks of all other types of businesses, particularly in actively marketing to the target group it most wants to attract. Assessing marketing and service needs from the perspective of personality and psychology can assist organizations within the travel industry in achieving and maintaining greater success. Bibliography lists 10 sources.
Filename: KSpsychTravel.rtf

Psychometrics in human resource development
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A paper which assesses whether psychometrics should play a more significant part in human resource development, and considers the aims and objectives of HRD itself as well as current models of psychometrics which might be particularly appropriate to those aims. Bibliography lists 6 sources.
Filename: JL2psychom.rtf

Public Administration: Discretionist vs Instrumentalist
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A 3 page review of the discretionist view of public administration first elucidated on by Carl Friedrich in 1940. This paper contrast that view to that of instrumentalist view presented by Herman Finer in 1941. Bibliography lists 1 source.
Filename: PPpublicAdmin.rtf

Public Communications at Gap and Ford Motor Company
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An 8 page paper discussing Gap’s sweatshop and Ford’s tire issues, and comparing the manner in which each company chose to address the problems before them. Ford was no more forthcoming about the matter than Gap was about the sweatshops, but it managed the problem in such a way that the public believed that Ford was acting on the problem as soon as it had become apparent. Bibliography lists 10 sources.
Filename: KScommGapFord.rtf