ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Proposal in Support of a Custom Built Condominium
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This 12 page paper provides a persuasive argument regarding the investment in a condominium. The condo described is fictitious. Legal aspects are the focus of this paper. Bibliography lists 6 sources.
Filename: SA518con.rtf

Proposal To Raise Revenue
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A 7 page proposal to significantly increase revenues at a fictitious company. The plan is presented in response to an over-booking, under-staffing, & high overhead problem within this particular organization. The writer specifically proposes to solicit advertisers who offer different products to the same target market as the company -- and sell them "piggyback" packages to display their ads on the featured company's products for a nominal fee. Points are well-argued. No Bibliography.
Filename: Resuprop.wps

Proposal: Erecting Shelves In X-Ray Lab
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A 4 page paper that presents a proposal to build shelves for patients' linens in the X-ray lab itself instead of having them in a closet. The paper presents a summary, the introduction describing the problem and the proposal that identifies costs and outcomes.
Filename: PGxrayl.rtf

Proposal: Podiatry Practice Patient Satisfaction
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An 18 page paper that presents a project proposal. A partnership has dissolved leaving the sole podiatrist in the position of having to rebuild the business. The sections of the paper include: the statement of the problem, the significance of the problem, the purpose of the project, literature review and methodology. This practice will begin with a patient satisfaction survey for the purpose of increasing patient satisfaction. The literature survey includes information on the parts of the foot, the stress feet experience every day, the wonder of the function of the foot and what makes the human foot different. The importance of healthy feet and the practice of podiatry and how people abuse and mistreat their feet are also discussed. The incidence of different types of foot health problems is included. The importance of patient satisfaction is explored. Other related data are included. One appendix included, which presents the patient satisfaction survey. Bibliography lists 10 sources.
Filename: PGfeet.rtf

Proposal: Southwest Expands To Australia
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This 8 page paper discusses the possibility of Southwest Airlines establishing service in Australia. The characteristics of the company that suggest it might be a good candidate for global expansion are presented. The marketing mix, using the 4Ps (product, price, place and promotion) is presented in terms of such an expansion. Australia is discussed briefly in terms of air travel and why this might be a good time for Southwest to make such a move. Bibliography lists 10 sources.
Filename: PGswstau.rtf

PROPOSED AD CAMPAIGN: CREST WHITENING STRIPS
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This 11-page paper is a promotional strategy program aimed toward selling and advertising Crest whitening strips. The paper discusses the product (strengths and weaknesses), the sales appeal, the main markets and the media outlets. Bibliography lists 2 sources.
Filename: MTtoomar.rtf

Pros And Cons Of Globalization
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This 8 page paper discusses the positives and negatives of the globalization of business. A significant backlash reflecting the anxiety of the public regarding globalization has been demonstrated in recent years. The concerns expressed by protestors are many and valid. There are also numerous benefits to both developing and developed nations. This essay reports and discusses comments made by many in support and in opposition to globalization. bibliography lists 6 sources.
Filename: PGglbpc.rtf

Pros and Cons of Unstructured Interviews
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This 4 page paper discusses the pros and cons of interviews in general and unstructured interviews in particular. Bibliography lists 4 sources.
Filename: HVunview.rtf

Prosecuting Lower-Level Employees for Corporate Misdeeds
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This 5 page report discusses the issue of corporate ethics and business practices in terms of what employees can and should be prosecuted for illegal and ethical infractions of corporate policies. What becomes clear in the report is that the issue of prosecuting employees still focuses on upper levels in the organizational structure. However, new solutions are being considered to address the situation and, hopefully, stop corporate misdeeds before another Enron, Tyco, or WorldCom situation presents itself. Bibliography lists 6 sources.
Filename: BWlowlev.rtf

Prospects for Am-Beo and Betatherm in the United States
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A 10 page paper providing short case studies on two Irish companies seeking to increase their businesses in the US. Am-Beo provides revenue-maximizing pricing services for cellular telephone service, Betatherm supplies heat-related items used in manufacturing. Both of these companies can find opportunity in the US, but Am-Beo should have greater success and with much less effort. Betatherm’s prospects for the US are much more limited, because of the tendency the US has for losing manufacturing jobs to overseas contract manufacturers. Focusing on the biomedical and instrumentation segments of its business still could be beneficial for Betatherm in the US. Bibliography lists 11 sources.
Filename: KSmktgIntlAmBBeta.rtf