ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL
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This 3-page paper provides information about promotion and sales programs, as well as an analysis about the tutorial in question. Bibliography lists 3 sources.
Filename: MTprodectu.rtf

Propaganda & Advertising # 2
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A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.
Filename: Propadv.wps

Propaganda in Advertising
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An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources.
Filename: Advprop.doc

PROPERLY MONITORING A TEMP WORKFORCE
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This 4-page paper focuses on the use of mentoring in order to motivate and retain a temporary work force. Bibliography lists 1 source.
Filename: MTteminf.rtf

Property Encroachment
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5 pages in length. Charlie Contractor contracted with Adam Apartment to build a high rise apartment on Adam's property. The project was finished on time. Prior to receiving a Certificate of Occupancy, it was discovered that the apartment was built five feet onto the neighboring property of Bill. Charlie offered to buy the additional five feet of property from Bill but he refused, because removing five feet from Bill's property would prevent Bill from building on his own property. Adam also tried to no avail. Due to a logistical error on Charlie's part, it appeared as though Adam was going to have to rebuild the entire apartment complex – but at whose expense? Bibliography lists 5 sources.
Filename: TLC5feet.wps

Proportion of Debt in Total Capital Structure: Effect on Firm Value
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A 13 page paper discussing the effect of debt on the value of the firm, with a focus on the financial services industry and using Citibank as an example. As Citibank’s debt load has risen, so has its stock price and therefore its firm value. Because Citibank’s debt has increased to finance acquisitions, however, its assets also have increased during the same period. Citibank’s current ratio always remains at or around 1.0, indicating that it has not taken on more debt than can be beneficial. Certainly other factors enter into changes in firm value, but analysts view increasing debt financing of growth activities as a positive approach to conducting business. Bibliography lists 19 sources.
Filename: KSfinDebtCapStruc.rtf

Proposal : FDI In Japan
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An 8 page paper. Japan has become more open to foreign direct investment in the last few years. The government is beginning to view FDI as something that can help their economy by creating jobs. This essay is a proposal for Starbucks to enter Japan. The essay discusses barriers and some of the changes the Japanese government is trying to make. An overview of Starbuck's is included including their marketing mix and their criteria for selecting partners. Bibliography lists 12 sources.
Filename: PGfdij.rtf

Proposal Essay: Increasing the Salary of Teachers
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5 pages in length. A proposal essay in which the topic is the increase of teachers' salaries. Includes a statement of the problem, statement of fact, possible solutions and conclusion. Excellent model paper for that essay proposal!
Filename: JGAtchsl.wps

Proposal for a Car Rental Business; PowerPoint Presentation
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This 6 page paper is a PowerPoint presentation on a proposal for a new car hire. The paper looks at the potential of the market, the way the company will compete and the type of leadership needed.
Filename: TEcarentPP.rtf

Proposal for a New Low-Cost Airline in Oman
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This 18 page paper presents a proposal for the start-up of a new domestic low-cost airline in the Kingdom of Oman. The paper presents the proposal by looking at the service which will be offered, the market, the direct and indirect competition and the relevant financial projections for costs, revenues and profits in the first few years. The bibliography cites three sources.
Filename: TEomanair.rtf