ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Promising Outlook for Priceline.com
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A 5 page paper discussing the situation faced by the Internet's newest e-commerce darling. Priceline.com is growing in value to both buyers and sellers, and certainly to investors - its IPO price of $16 increased to $130 in two months of trading. Its early success with airline tickets indicates that founder Jay Walker's patented business process is a workable one, will lead to profits and is sustainable over time. Analysts believe that the addition of other product and service category will solidify the company as an ongoing and long-lasting business. Bibliography lists 8 sources. KSp-line.doc
Filename: KSp-line.doc

Promoting Economic Growth With Policy
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A 9 page paper discussing how governments of developing nations can promote economic growth through government policy. Government policy can encourage or inhibit economic growth, both in the short term and for long-term sustainability. Those nations that have chosen policy based on a desire to encourage economic development have prospered. Singapore's methodical and systematic approach to planning and implementation can be duplicated by other developing nations. Governments need to promote free trade, moderate Keynesian economics, strict environmental standards and dedication to education of their people. Bibliography lists 5 sources.
Filename: KSgovtPolList.wps

Promoting Internet Technology Managers From Within
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6 pages in length. Because Internet technology (IT) managers must understand all phases of the business, it behooves a company to fill top management vacancies by promoting IT managers from within the corporate structure. Given the fact that such top-level systems analysts must possess specific skills in order to earn such a promotion, not all individuals who currently hold IT management positions are fully qualified for a top-level position. Indeed, this particular component is what differentiates a capable candidate and one who merely stands within the company's management structure. Bibliography lists 4 sources. TLCITman.wps
Filename: TLCITman.wps

Promoting Occupational Safety in Small and Medium Business
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A 7 page paper discussing workplace safety. Small and medium business has a much greater incidence of workplace accidents than do larger companies, and they are less likely to have formal safety programs. OSHA has tried to initiate legislation forcing small business to comply with burdensome regulations that may not be relevant but are always costly. The paper discusses coalition efforts on the part of business, insurers and government agencies as being effective in leading to increased safety, as well as reasons that smaller businesses are less able to develop such programs on their own. Bibliography lists 6 sources.
Filename: KSsmBusSafe.wps

Promoting the One Hour Photo Shop
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This 3 page paper looks at a one hour photo shop and the marketing that is entailed in resolving lagging sales. Place and promotion are the focus of the effort. Bibliography lists 10 sources.
Filename: SA329One.rtf

Promoting the Use of Free-Range Livestock
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A 10 page paper discussing the increased production of free range food animals and the benefits the change can hold for both animals and humans. The paper explains free range production; reviews recent news about its benefits; and suggests ways that marketers can promote the use of animals raised more naturally, with little if any antibiotic or hormone use. Pasture-raised animals have more omega-3 fatty acids per serving, less total fat and more vitamin E, and can be more profitable for producers. Bibliography lists 10 sources.
Filename: KSmktgFreeRange.rtf

Promoting Vermont Tourism
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A 4 page paper providing an executive summary, environmental analysis and recommendations for increasing tourism in Vermont. The most rural state in the nation, Vermont also has the country’s lowest unemployment rate and less industry to interfere with Vermont’s natural beauty. Includes 2 tables. Bibliography lists 4 sources.
Filename: KSvermontTour.rtf

Promoting Workplace Safety
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A 9 page research paper that discusses literature on workplace safety, which includes the topics of automation, impact of technology and robots, as well as ethics and techniques for improving worker safety. Bibliography lists 9 sources.
Filename: khaisaf.rtf

PROMOTIONAL CONTEST - SELLING A BOOK
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This 3-page paper provides a proposal on a contest that helps spur book sales.
Filename: MTpromcont.rtf

Promotional Strategies for Athletic Footwear
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10 pages. The purpose of this paper is to create two promotional strategies for athletic footwear. One of these strategies will be to use classical conditioning, and the other strategy will be with the us of instrumental conditioning. Each strategy will explain the learning theory, the promotion itself and how it illustrates the respective theory in action. In addition it will state why that strategy would be selected for the target consumer along with sample advertising copy. Bibliography lists 7 sources.
Filename: JGApromy.wps