ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Product Liability & Middle Managers
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This 11 page paper discusses the effect product liability lawsuits have on the middle manager. Statistics are reported regarding the number of lawsuits filed in the U.S. Steps the manager can take to avoid lawsuits or limit their damage are given. Bibliography lists 8 sources.
Filename: Prodliab.wps

Product Liability and Ethics
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A 5 page overview of the concept of product liability. Utilizes an ethical analysis of the responsibility of a manufacturer to provide a “safe” product and presents the dilemma of guns and tobacco. Bibliography lists 6 sources.
Filename: PPprodLi.wps

Product Life Cycle Case Study
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This 7 page paper considers specific questions asked by the student regarding a product lifecycle, forecasting at different lifecycle stages and the development of production models.
Filename: TEprodlc.wps

Product Life Cycle in the Restaurant Industry
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A 4 page paper discussing measurements normally reserved for use in higher-volume, higher-return industries. Product life cycle and effects of technology are less spectacular in the restaurant industry than in some other industries, such as any electronics manufacturing. Being less spectacular does not detract from their significance, however. Successful restauranteurs need to operate under the same sound business and production principles as the largest manufacturer of semiconductors or automobiles. Bibliography lists 3 sources.
Filename: KScycle.wps

Product Life Cycle Management
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This 7 page paper answers three questions. The first section briefly describes the information management issues that make product life cycle management systems a vital corporate system in many companies. The second section looks at the major capabilities that the vault of a PLM system provides and the third section describes the functionality of a workflow system based on the Workflow Management Coalition Reference Model and considers the benefits this system provides in the context of a change management or review/approvals process. The bibliography cites 6 sources.
Filename: TEPLMworkflow.rtf

Product Life Cycles
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6 pages. Some companies have not let go of the notion that diversification strategy ensures profitable and stable revenue. Indeed, maintaining such product and marketing diversification is instrumental in the success of some companies, in that this approach has helped them to maintain a strong socially psychological connection with the consumer. This paper will focus on the topic of a product life cycle and how companies strategize with this in mind. Bibliography lists 10 sources.
Filename: JAprdcyc.rtf

Product Management: The Mobile Printer
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An 18 page paper providing a product management plan for a versatile printer to be used with handheld and laptop computers. There is need for printers that are light enough to be truly portable and durable enough that they can withstand the shocks they may receive in being moved regularly. The company has developed such a printer, one that fills the gap left by similar products that already exist. The paper describes opportunity identification and selection; concept generation; concept/project evaluation; development; and launch. It includes a project plan for the test marketing phase and a capital budget analysis for the first three years of operation. The project is a modest one, in part because of the limited penetration of handheld computers to date. The advantage to the company in pursuing this project now is that it fills a specific need and has the ability to gain first-mover advantage in the industry. Bibliography lists 9 sources.
Filename: KSmktgMobPrint18.rtf

Product Mix and Advantage at AAFES
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A 5 page paper discussing product mix and product advantage at Amy and Air Force Exchange Services (AAFES), the company that operates post exchange (PX) stores on military bases and wherever US military personnel are found. Because AAFES sells to military families only, its primary target markets are military personnel within the United States; military personnel outside the United States; and retired military personnel no longer on active duty. The paper discusses its concentration on food, electronics and household items. Bibliography lists 3 sources.
Filename: KSmktgAAFESprod.rtf

Product Operations Management and Services Operations Management
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This 7 page paper considers the differences in management of a company selling products and companies providing services from the perspective of an operations manager. The paper looks at the similarities in the way customer satisfaction needs t be created and discusses the tools that could be utilized to ensure that the services are meeting the market needs. The bibliography cites 10 sources.
Filename: TEprodserv.rtf

Product Placement
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A 3 page research paper/essay that addresses product placement in films or sitcoms. Companies spend millions of their advertising dollars in order for their products to be seen in films and television shows. AOL, for example, reportedly spent between $3 and $6 million to be featured as the online email provider in You’ve Got Mail (Giovani, 1999). This huge sum and the practice of product placement in general bring up several questions, such as whether or not this is an effective way for businesses to spend their advertising dollars. Additionally, there is also the question as to how product placement should be viewed from an artistic standpoint. Bibliography lists 3 sources.
Filename: khpropl2.rtf