ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Product Development at Aqua Glass
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A 20 page paper discussing the development and launch of a new tub/shower combination unit. The paper discusses market research; sales forecasting; project schedule; marketing; and product launch. As the US contends with a slump in housing construction; the subprime mortgage fiasco; and the threat of recession in mid-2008, the current housing slump provides an ideal opportunity for the company to conduct its market research, consumer focus groups, design work and manufacturing design without sacrificing sales. Bibliography lists 19 sources.
Filename: KSmgProDevBath.rtf

Product Development at Kirkham Instruments
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A 6 page paper using Harvard Case 9-697-058 to assess the new product development process at Kirkham Industries. Kirkham supplies biochemical and biomedical researchers with specialized laboratory devices and equipment, and its management has determined that a centralized approach to management new product development would be beneficial. Results demonstrate that such centralization is counterproductive, however, and the paper recommends that Kirkham decentralize its product development efforts while still retaining management involvement. Bibliography lists 4 sources.
Filename: KSmgmtProDevKrk.rtf

Product Development Processes
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This 18 page paper examines three different product development models; the Capability Maturity Model (CMM), Conceptual Design and the Product Realization Process (PRP). The first looks at the stages a company will evolve through with their product development processes, the later two are the stages the product design itself will traverse. The three models are discussed and then compared. The bibliography cites 3 sources.
Filename: TEprodevmod.rtf

PRODUCT DEVELOPMENT VS. PRODUCT ENHANCEMENT
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This 13-page paper deals with the differences and explanations of product development and product enhancements. Case studies of both are included. Bibliography lists 7 sources.
Filename: MTproenh.rtf

Product Differentiation In Monopolistic Competition
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A 14 page paper that begins by providing specific definition. The essay goes on to explain perfect competition, monopolistic competition and oligopolistic competition. The focus and emphasis of the paper is monopolistic competition. The writer comments on equilibrium in two market structures. Product differentiation is explained emphasizing the need for companies in a monopolistic competitive market structure to differentiate, particularly as substitutes enter the market. Some examples are included to illustrate. The writer also comments on economic welfare cost, on antitrust regulations and natural monopolies. Bibliography lists 8 sources.
Filename: PGmonpl.rtf

Product Expansion and Market Penetration for Coca-Cola
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This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and values. The bibliography cites 10 sources.
Filename: TEexcoca.rtf

Product Failure In The Marketplace Due To Ineffective Leadership
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7 pages in length. The very nature of effective leadership is to guide people and products to a higher plateau than where they were previously. That such a definition is both simple and complex at the same time speaks to the significant challenge management assumes upon a daily basis to uphold this designation. When the guiding force of leadership turns ineffective to the point of creating product failure by virtue of anecdotal research rather than market-based customer research and customer focus groups, the extent to which this single entity threatens the company's very survival is both grand and far-reaching. Bibliography lists 5 sources.
Filename: TLCProdFail.rtf

Product Innovation at Advent Corporation
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A 5 page paper discussing Harvard Case Study 9-674-027 and product innovation. Advent is the company that made the cassette tape the industry standard at a time when 8-track tapes were all the rage. Its founder is the "hands on" sort who refuses to let managers and production workers have any input. The case discusses the founder's wish to pursue big-screen TVs; the paper recommends that he step away and let the company's employees have some input as well. Bibliography lists 1 source.
Filename: KSadventCorp.wps

Product Introduction at Procter & Gamble
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A 5 page paper discussing whether Procter & Gamble should add a fourth dishwashing liquid brand. Based on Harvard Case 9-584-047, the paper recommends that the company reformulate and promote improvements in its Dawn® brand rather than introduce a new one. Bibliography lists 1 source.
Filename: KSprocterGam.wps

Product Liability
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This 5 page paper provides an overview of a case relating to product liability. This paper outlines the principles of product liability and applies a specific case as a demonstration. Bibliography lists 5 sources.
Filename: MHCalCo3.rtf