ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Proctor & Gamble Case Study : Rumors Of Satanism
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A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Filename: PGpgrmr.rtf

Proctor & Gamble Seeks Partners
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A 6 page paper. Based on an article about Proctor & Gamble by Julian Barnes, the writer responds to several questions. The questions address: the opportunities and risks to P&G by selling proprietary property; how to mitigate the risks; how to price its technology; whether or not the company should create a new division; incentives for technology managers; and whether or not to enter technology partnerships. Bibliography lists 1 source.
Filename: PGpgprt.rtf

Proctor and Gamble Case Study -- Increasing Marketing Expenditures
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This 5 page report discusses a Harvard Business School case study ( 9-584-047) related to Proctor and Gamble and its decision to increase marketing expenditures on its light duty liquid detergents. Bibliography lists only the case study as a source.
Filename: BWpgmktg.rtf

Procurement Issues
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This 10 page paper responds to four questions. The first discuses economies of scale and centralized procurement procedures. The second discusses change and the procurement process, emphasizing overcoming resistance. The next discusses how information technology affects supply management. The last section comments on a person moving from a job in local authority procurement to FMCG procurement. Bibliography lists 11 sources.
Filename: PG4od2.rtf

Procurement On The Internet
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A 5 page paper that discusses electronic B2B procurement. Data regarding e-transactions are included. The paper discusses different issues involved with changing to an automated system, such as why companies need to make this change. Examples of the impact of electronic purchasing some companies have experienced are included. Bibliography lists 7 sources.
Filename: PGpb2b.rtf

PRODEM FFP
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This 4 page paper considers a case study supplied by the student; PRODEM FFP a company supplying banking services to the low income sector in Bolivia. The paper examines the strategy that has been used to compete and create competitive advantages, the longevity of this strategy and why it is so effective. The second part of the paper considers the future of this strategy, along with the opportunities and threats to PRODRUM FFP.
Filename: TEprodum.rtf

Producing Innovative Products At Coke And Pepsi
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This 5 page paper discusses product innovations at PepsiCo and Coca-Cola. The essay focuses more on the innovations at Pepsi's Frito-Lay division and how these meet consumer demands. The essay then compares, briefly, how Pepsi met the non-carbonated beverage demands before Coke. Data regarding market shares are included. Bibliography lists 4 sources.
Filename: PGppsck.rtf

Product Analysis
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This 7 page paper examines a well known supplier and product, Burger King and the Whopper with a product analysis. This includes looking at the product pricing components, including elasticity, substitutes and complimentary goods, cost components, market structure and economic forecasts. These create an understanding of the market and strategies that maybe used. The bibliography cites 6 sources.
Filename: TEburking.rtf

Product and Service Quality at McDonald's
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A 5 page paper discussing McDonald's worldwide leadership while maintaining the lowest rate of customer satisfaction in its industry. The paper argues that product quality and service quality are two separate entities, and makes suggestions for improvement from among Deming's 14 Points. McDonald's has no driving need to change anything about the way it operates. It has become the world's leader doing just what it is doing now, but the company may be relying too heavily on its mass market traditions. It must jealously guard its service component, for it has poor product quality. Attention to continual improvement could be greatly beneficial. Bibliography lists 5 sources.
Filename: KSTQM-McD.wps

Product Change Management in the Automotive Industry
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This 10 page paper looks at the way a product may be changed, from concept or request through to final delivery. The writer looks at the different typos of change, how they may originate, the way in which they are realised and the considerations that will take place as a part of the process. The bibliography cites 5 sources.
Filename: TEcarin1.rtf