ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Pricing Issues in the European Automotive Market
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A 30 page paper extending the automotive market discussion in the 26-page paper of the same name. The paper discusses the euro's role in the pricing dilemmas that Europe's auto makers face, including the state of the product cycle in the auto industry. The increasing pressures of global competition in the auto industry exacerbate Europe's auto makers' pricing and product dilemmas. The paper discusses general pricing issues and the elasticity of the price for cars. It recommends that one or two competitors can gain significant short term benefit in increased revenues through decreasing prices temporarily, which has been the case at Volkswagen in the period of 2000 to 2002. Bibliography lists 15 sources.
Filename: KSeuPricAuto2.rtf

Pricing Objectives
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A 3 page paper discussing what a women's retail apparel company will need to know for setting prices in another city. The bottom line is that the company will need to assess the local market and match market needs with the needs of the company. Studying the area and its population provides the insight the company's management will need to be effective in addressing its pricing objectives. Bibliography lists 3 sources.
Filename: KSmktgPricObj.rtf

Pricing Parking - Case Study
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A 4 page paper based on a student-provided case study at Georgia Tech. The essay investigates the problem with data, provides alternatives and makes recommendations that will benefit the college. Bibliography lists 6 sources.
Filename: PGprkga.RTF

Pricing Strategy
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This 12 page paper examines a case provided by the student. Stockholders of an organization have suggested that the organization lower the price of product or service by 20 percent as a means to maximize profit by increasing market share. The paper uses a break even analysis, consideration of price elasticity and the use of Porters Five Forces to consider if lowering the price is the best strategy for increasing profit and/or market share. The potential reactions of competitors are also considered. The paper is written to show the student the different aspects that need to be examined when looking at pricing strategy and shows them how to undertake this, with example calculations. The bibliography cites 7 sources.
Filename: TEprices.rtf

Pricing Strategy / The Task Of Setting Price
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A 5 page paper in which the writer discusses the basic strategic planning that goes into setting price. As an example, the paper takes a brief look at the pricing strategies incurred in price setting for a fictional company marketing a drug that cures Aids. Bibliography lists 2 sources.
Filename: Price.wps

Pricing Strategy and Ecommerce Companies Selling Services
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Ecommerce has changed the dynamics of the commercial environment. This 16 page paper looks at the use of pricing strategy for a company selling services through the internet. The paper considers the way prices are set, and includes consideration of aggressive pricing, elasticity, reactions to competitors, the pressure caused by disintermediation and the potential of contingency pricing. The bibliography cites 12 sources.
Filename: TEpricestgye.rtf

Pricing Strategy for the Sonic
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This 5 page paper considers how pricing strategy should be formulated for a new hand held computer. The paper starts with considering different potential pricing strategies, then looks at the elasticity of the product and how the initial pricing may fit in with the overall pricing strategy as well as the rest of the company's marketing mix. The bibliography cites 2 sources.
Filename: TEsonicpr.rtf

Pricing Strategy in the Pizza Market
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This 7 page paper considers the pricing strategy that is seen in the US pizza market. The paper begins by considering elasticity, and how sensitivity to price changes is dealt with by the different competitors. Issues such as promotional and predatory pricing are considers as is life cycle and the role of costing as well as differentiation in pricing strategy. Three companies are used to illustrate the patterns, these are Dominoes, Pizza Hut and Little Creasers. The bibliography cites 8 sources.
Filename: TEpizzpr.rtf

Pricing Venues: Microsoft® Keyboard
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A 5 page paper discussing pricing strategies for Microsoft’s ergonomic keyboard, the Natural® Pro, discussing list-, street- and in-between pricing. The bottom line is that the mix of pricing strategies to different types of retailers provides Microsoft with the broadest range of customers served and therefore the highest volume it can manage in sales of its ergonomic keyboard. Every conceivable business or consumer need is met in at least one avenue; sometimes consumers can find comparable prices in more than one approach. Maintaining an artificially high list price and refusing to discount it for any reason allows Microsoft to manufacture and market the item in great volume without devoting more than only minimal resources to selling it. Bibliography lists 4 sources.
Filename: KSmktgKeybrd.rtf

Principal-Agent Relationships and Business Structure
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A 5 page paper discussing the working environment of a small software development company in light of the principal-agent relationship. The view at first glance at this 15-year-old software company is that the managers may not be doing their jobs in terms of closely monitoring workers, who, in this case, are actually quite productive programmers. The company has low turnover rates, which can lead to highly positive benefit both within the company and with customers. Bibliography lists 2 sources.
Filename: KSmgmtPrinAg.rtf