ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Position Statement: Discriminatory Practice
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A 5 page paper providing a position statement from Foxtrots Drugs to the Equal Employment Opportunity Commission (EEOC) in response to a complaint of discriminatory hiring practices for the position of pharmacist in retail Foxtrots stores. Written in the form of a memo, the paper lists the plan that Foxtrots will follow in conducting an internal investigation, and pledges that Foxtrots will accept the findings of a mediator in the case. Bibliography lists 3 sources.
Filename: KShrEEOpharm.rtf

Positioning
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This 4 page paper looks at the concept and practice of positioning and the way in which it is interdependent with many other marketing concepts. The paper discusses the role of positioning in the context of the broader marketing environment and presents some of the interdependencies as a mind map. The bibliography cites 1 source.
Filename: TEposition.rtf

Positioning and Segmentation for a Collage
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This 17 page paper examines a collage of further education to asses how it may increase the student numbers. The paper starts with background information about the industry sector, and then looks at how positioning should be determined and the role of segmentation of potential student groups. The bibliography cites 14 sources.
Filename: TEcollagem.rtf

Positioning and Target Market Analysis of Krispy Kreme Doughnuts Inc.
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This 5 page paper is written in two parts. The first part defines the specific target markets of Krispy Kreme, using both detailed demographics and psychographics. The second part of the paper draws a perceptual map to help place the company in the most advantageous position. The bibliography cites 5 sources.
Filename: TEKKrem1.rtf

Positioning and the 4 P's
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This 4 page paper is written in two parts. The first part considers how position should be determined for a new product by looking at aspects such as the potential market, the resources and capabilities of the company and the lifecycle stage of the product. The second part of the paper looks at the 4 P's of product, price, placement and promotion then considers how these may be manipulated for a highly differentiated product. The bibliography cites 2 sources.
Filename: TEpositn4.rtf

Positioning Frigidaire
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A 4 page paper developing a positioning statement for this home appliance foundation brand. The paper concludes that Frigidaire should strive to retain and promote its image of quality and longevity. Its parent Electrolux needs to make Frigidaire more accessible, without placing it in the realm of the mass market. It needs to be positioned as an upgrade choice in new homes and as a step up in replacement choices, retaining its higher – but still accessible – price within its competitive range. Bibliography lists 5 sources.
Filename: KSmktgFrigidaire.rtf

Positioning Style of Management;
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This 5 page paper (including annotated bibliography) looks at the different positioning strategies an individual manager can adopt, from leading by example and relying on personality to a background role where their primary role is to guide. The bibliography cites 4 sources.
Filename: TEledpos.wps

Positioning the Frigidaire Front-Loader
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This 4 page paper is based on a case study and considers how Frigidaire Company might go about positioning its new front-loaded washing machine. Bibliography lists 3 sources.
Filename: HVPosFri.rtf

Positive Effects of Globalization
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A 5 page paper discussing the positive aspects of globalization. There have been and continue to be charges against “the evil corporation” regarding labor practices in developing nations, and in some cases, the charges have been valid. Many Asian and other nations traditionally have seen no real problem with sweatshop conditions or child labor. One of the benefits is that globalization brings other perspectives into areas where they would not otherwise exist, thereby improving the quality of life of all local people employed in nearly any job at all, whether that employment is with a multinational organization or with a local grocer. Bibliography lists 8 sources.
Filename: KSglobalPos.rtf

Positive Effects of Stress in the Work Environment
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8 pages in length. The current trend within the fundamental basis of business operations is to establish a sense of empowerment, both from within and without the company, so as to effectively implement a working relationship among management, risk-taking decisions and the economic benefits those seek to derive. Examines the positive effects of stress in the work environment; how it can actually induce high energy and motivation in employees when used properly. Bibliography lists 20 sources.
Filename: JGAhrman.wps