ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Port Operation: Efficiency vs. Performance
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A 19 page paper discussing the changes in port operations to reflect greater pursuit of efficiency of operation. Any business needs to have reliable information indicating how well it is performing the tasks it needs to accomplish. Nearly all ports are government agencies that typically do not operate with the same goals of increased output with decreased costs necessary to business operation today, but all of the customers they serve operate under those constraints. Increased port performance is beneficial to the country and its people, and today’s ports should strive to attract greater numbers of customers. Not only does increase in customer traffic reduce the per-use cost of facilities, it also has the long-reaching effect of increasing the living standards of the country’s people through greater economic activity in the local area. Bibliography lists 13 sources.
Filename: KSportEff.rtf

Portable Laptop Desk
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A 6 page paper describing a travel desktop designed for laptop computer use, then describing a graphic design portfolio created to promote the product and the company. The portable laptop desk holds promise of being a boon for those in need of the convenience it provides. The materials promoting it need to support its professionalism, and the components of this portfolio appear to meet those needs. Bibliography lists 3 sources.
Filename: KSdesMobileDesk.rtf

PORTABLE MBA: A BOOK REVIEW
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This 18-page paper is a review and critique of the book The Portable MBA in Finance and Accounting (Third Edition), edited by John Leslie Livingstone and Theodore Grossman, and published by John Wiley and Sons.
Filename: MTpormba.rtf

Porter's 5 Forces Analysis & Value Chain - Retail Industry
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This 8 page essay explains each Force in Porter's Five Force Analysis process. It then explains each of the categories and supporting factors found in Porter's generic value chain analysis process. The writer uses Wal-Mart as an excellent example in the retail industry of how information technology can be used to create value as well as a competitive advantage. Bibliography lists 6 sources.
Filename: PGprt5wl.RTF

Porter's Applicability to Retail's Information Technology
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A 7 page paper discussing retailing in terms of the value chain and Porter's Five Forces analysis, relating the value of IT activities to each point. Examples are Wal-Mart and Amazon.com. Bibliography lists 11 sources.
Filename: KSitValChnRet.rtf

Porter's Five Force Analysis / The Best Choice for Industry Analysis?
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An 8 page paper discussing industry analyses of the commercial aircraft manufacturing industry. Issues specific to Boeing and Airbus Industry (AI) are discussed throughout. Bibliography lists 10 sources.
Filename: Airboe.wps

PORTER, AAKER AND SUCCESSFUL STRATEGIES
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This 18-page paper is a tutorial that supports the thesis that Michael Porter's strategies of low cost and differentiation are useful for a company's success. In order to support the theory, the paper examines David Aaker's case study about auto manufacturer Saturn Corp. Also discussed is the definition of competitive advantage. Bibliography lists 3 sources.
Filename: MTporaak.rtf

Porters Five Forces Analysis of the UK Fast Food Industry
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This 3 page paper uses Porters Five Forces model to look at the influences in the UK fast food industry. The factors examined include the existing rivalry, the threat of new entrants, the power of firms over suppliers and buyers and the treat of substitutes. The bibliography cites 4 sources.
Filename: TEffood5f.rtf

Porters Five Forces; Theoretical Application in the UK
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Porters Five Forces; Theoretical Application in the UK This 9 page paper looks at the theoretical basis of Porters five forces theory and considers why and how it van be of value to business managers. The paper considers each of the five forces in turn and discusses them using UK companies to illustrate points raised. The bibliography cites 5 sources.
Filename: TEtheor5for.rtf

Position Offer Letter and Offer Cover Letter
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A 4 page paper providing a position offer letter to a candidate and an offer cover letter as an internal memo providing rationale for the compensation, benefits and incentive package outlined in the offer letter. The letter is to an electrical engineer with five years’ work experience. Bibliography lists 4 sources.
Filename: KShrJobOffer.rtf