ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Pfizer Marketing for Cattle Herds
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This 12 page paper is based in a case study supplied by the student. Pfizer is marketing animal drug profits, such as vaccines and antibiotics, but the segmentation system they are sing was design many years ago. The paper considers why it may be time for this to be change, how it can be changed and suggests a new approach to marketing based on the company's core competences and the new market segments. The bibliography cites 5 sources.
Filename: TEpfcattle.rtf

Pfizer Pharmaceuticals Financial Analysis
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A 10 page paper that provides a fiscal analysis of Pfizer Inc. This is the largest pharmaceutical company in the world and the one that sells more 'blockbuster' drugs than any other company. The company has 10 drugs that each generate more than $1 billion in sales every year. This paper provides a brief overview of the company and then launches into presenting fiscal data regarding the company and its competitors. These data include various ratios concerning performance, such as ROA, ROE, P/E, and other valuation data, selected data from each the company's income statement and balance statement (comparing the last three years). Stock performance is also reported and discussed. Significant amounts of data are included. 7 Tables are included. Bibliography lists 11 sources.
Filename: PGpfizr.rtf

Pfizer’s Segmentation of a Market
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A 9 page paper discussing the manner in which Pfizer Animal Health has segmented the portion of its market serving US cattle ranchers. The company has segmented its market according to herd size, giving its greatest attention to producers with herds of more than 500 head of cattle. This segment is far outnumbered in both producers and animals by that segment in which herd size is less than 100 head, however. Pfizer has been devoting most of its marketing efforts to that segment of the market that contains only 2.8 percent of all animals within the market, giving little attention to the traditionalists who hold 19.8 percent of all animals in the market and virtually ignoring the hobbyists who control 77 percent of the animals contained within the market. The paper concludes that Pfizer needs to assist ranchers in effecting changes within their industry and give far greater attention to smaller operators. Bibliography lists 10 sources.
Filename: KSmktgSegPfiz.rtf

Pharmaceutical Advertising in Europe & The United States
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
Filename: Pharmacy.wps

Pharmaceutical Agreement - Contract Issues - Case Study
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A 4 page paper that begins with a scenario of two hypothetical pharmaceutical companies. The U.S. company licenses technology to a company in Costa Rica. The Costa Rican company agrees to sell the drug at a sub-price due to an epidemic. The writer discusses why the Costa Rican company is in breach of contract, discusses alternatives and recommends action to take. Bibliography lists 3 sources.
Filename: PGcosphhy.rtf

Pharmaceutical Expansion into China
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A 7 page paper discussing points of consideration for Bristol-Myers Squibb in deciding whether to enter the Chinese pharmaceutical market. The paper discusses issues of foreign direct investment and restrictions China's government often places regarding location with the country. Some multinationals have been required to literally provide their own infrastructure in terms of utilities and transportation. Asian pharmaceutical companies are not as highly regulated as that of the US; the paper recommends that the company either simply export to China or form a partnership alliance with another Western-based pharmaceutical manufacturer. Bibliography lists 3 sources.
Filename: KSPharmIntl.wps

Pharmaceutical Industry
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This 7 page paper discusses the global pharmaceutical industry. The essay begins with a general overview of this industry, the types of companies within the industry, mergers and consolidations of companies and the primary reasons for these mergers. The writer also comments on the world market share held by U.S. corporations and comments on the profitability of pharmaceutical companies. The essay then explains that the industry's market structure is oligopolistic with heterogeneity among the few corporations that dominate the world market. The essay also discusses the issue of pricing. Bibliography lists 5 sources.
Filename: PGphrm3.rtf

Pharmaceutical Industry And Biotechnology Industry
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A 15 page paper that compares and contrasts the two industries. The writer begins with an overview of each industry, including their annual revenues, challenges and operational structures. The next section discusses the competitive issues and strategies for each industry, including the mergers and acquisitions in the pharmaceutical industry and why these have become necessary. The international cooperation within each industry is then discussed ending with the management issues in each industry. Data are included. Bibliography lists 7 sources.
Filename: PGphbio.rtf

Pharmaceutical Industry: Which Function To Outsource
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A 5 page paper. Using a Harvard College case study about Eastman Kodak's outsourcing IT as a basis along with other resources, the writer discuses the issue of outsourcing in the pharmaceutical industry. Specific topics are addressed: possible trade-offs, a framework for deciding which functions to outsource, a framework for selecting a partner, comment on the strength and weakness of the framework, and concluding remarks about outsourcing. Data regarding the proportion of pharmaceutical companies who outsource are included. Bibliography lists 5 sources.
Filename: PGphmou.rtf

Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources.
Filename: PPdrgMrktViagra.rtf