ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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PepsiCo
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This 16 page paper examines PepsiCo giving a good overview of the company. The paper starts by looking at the mission statement of the company and its goals and objectives and then performed a swot analysis to look at the strengths, weaknesses, opportunities and threats that are faced by the company. Following this the grand strategies of the company are considered along with segmentation and then the 4 P’s of product, placement, pricing and promotion are discussed. The bibliography cites 10 sources.
Filename: TEpepsico.rtf

PepsiCo / Emphasis On Marketing Tropicana Juice
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A 15 page paper investigating PepsiCo, in general, and Tropicana, in particular. How the companies are marketed is the operational element considered most closely. PepsiCo acquired Tropicana in 1998 and no substantial changes have been made to date in the marketing strategies for the company. A brief overview, including market share, is provided for each PepsiCo and Tropicana. A SWOT analysis is presented in graphic form. Recommendations are made for the greatest challenge that faces Tropicana. Bibliography lists 14 sources.
Filename: Tropepsi.doc

PepsiCo and Financial Diversification:
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4 pages in length. This paper explains the aspects of financial diversification. Numerous studies have been conducted which point to the conclusion that financial diversification is not a cure-all for the disease known as business risk. While the focus of the paper is on PepsiCo this information can be applied to any company. Bibliography lists 6 sources.
Filename: JGApepsi.doc

PepsiCo Case Study - Problems In Latin America
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This is an 8 page paper that uses a case study from Thunderbird. This essay discusses the cola wars in Latin America, in general, and Mexico, in particular, and the results for Pepsi between 1993 and 1996. The major facts are presented, discussed and analyzed followed by recommended solutions. Bibliography lists 1 source.
Filename: PGppsi2.rtf

PepsiCo Controversy Vending Machines In Schools
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An 8 page paper that discusses the controversy regarding having Pepsi soda vending machines in schools. The root of the controversy has to do with the rising rate of obesity among children and teenagers. Statistics are included. The arguments against vending Pepsi soda pop at schools are provided. The revenue schools receive from contracts with PepsiCo is reported and discussed. Actions some schools have taken in response to the concerns are reported. The writer also explains Pepsi's response to the criticisms. Statistical data included. Bibliography lists 8 sources.
Filename: PGppsvnd.rtf

PepsiCo In Korea
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A 3 page paper. A brief overview of PepsiCo is presented first, including brands and 2002 revenues and profits. The Asia-Pacific market for soft drink beverages is reported as is the growth potential. The major issues that cause concern about doing business in South Korea are discussed. Bibliography lists 7 sources.
Filename: PGppskr.rtf

PepsiCo In Mexico - Case Study
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A 7 page paper based on a Thunderbird case study. The essay identifies the issues of the case and describes the mistakes made by PepsiCo in the so-called Latin Cola Wars. The writer then discusses possible solutions for the problems identified (as of 1996). Bibliography lists 1 source.
Filename: PGppsimx.rtf

PepsiCo in Mexico: Anatomy of an Affiliate’s Exposure: Case Analysis
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This is a 7 page paper which provides an analysis of the competitive position of PepsiCO in comparison to Coca-Cola in Mexico in 1993-1995. The bibliography has 4 sources.
Filename: JHPeps.rtf

PepsiCo Inc. -- Market Position Analysis
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A 5 page business management case study of PepsiCo, Inc. as one of the leaders in the soft drink industry. The writer provides an overview of PepsiCo's current development plans as well as a historical perspective on past economic decisions. The writer also considers the affects of competition on the industry, and prospects for PepsiCo's future. Bibliography lists 5 sources.
Filename: Pepsi2.wps

PepsiCo Inc. / Internal Organizational Structure, Management Procedures & General Business Behaviors
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The Fortune 500 company PepsiCo, Inc., the second largest softdrink manufacturer in the United States, has demonstrated fluctuations in their operational base and their management and organizational processes in recent years. This 8 page paper provides a view of these components, with a focus on issues that include their competitive focus, their forceful push into the fastfood market, their continuous improvement policies, and their desire to function as a leader-driven organization. Bibliography lists 6 sources.
Filename: Pepsibus.wps