ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Nokia
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This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the development of Nokia and looks at the way company is competing with increase attention being paid to international development markets while competition increases in the home markets. A potential strategy for future development is presented. The bibliography cites 16 sources.
Filename: TEStrNokia.rtf

NOKIA AND PORTER'S FIVE FORCES
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This 5-page paper examines Porter's concept of five forces as it pertains to the competition in the wireless industry; most notably, Nokia, manufacturer of mobile phones. The paper demonstrates how forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, competitive rivalry and bargaining power of the buyer apply to Nokia. Bibliography lists 2 sources,
Filename: MTnokpor.rtf

Nokia Corporation
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A 5 page paper that discusses specific aspects of Nokia Corporation. This is the world's #1 seller in the mobile handset market and it is the overwhelming leader in the U.S. This essay discusses the overall explosion in the use of cellular phones, Nokia's target market, why this is their target, future technology and whether Nokia is meeting consumer needs and desires. Bibliography lists 5 sources.
Filename: PGnokia.wps

Nokia Corporation -- A Case Study in Corporate Financial Issues
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This 28 page report discusses on Finland’s Nokia Corporation, the world’s largest and most profitable mobile-phone maker. In terms of the company’s financial structure and well-being, Nokia has always presented itself as a strong commercial entity with significant investment opportunity. Because Finland, unlike many other nations, always encouraged competition in the industry, Nokia was able to prosper. The processes associated with divesting itself of ventures not directly related to telecommunications and the advancement of telecommunications technology has been a key issue for Nokia in the past decade. The business economics theory that it proves is that an appropriate but not limiting focus on core competencies is essential for an organization that has become an international behemoth. Bibliography lists 24 sources.
Filename: BWnokia.wps

Nokia in a Nutshell
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This 7 page paper consider the history, strategy and financial performance of this well known mobile phone manufacturer. The bibliography cites 8 sources.
Filename: TEnokia5.wps

Nokia in China
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This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.
Filename: TEnokchina.rtf

Nokia v iPhone
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This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT analysis considering the position of Nokia with the launch of their first touch screen telephone with the online music service 'Comes with Music'. The last part of the paper outlines a marketing campaign that could be used to market the telephone. The bibliography cites 6 sources.
Filename: TEnokiaiphone1.rtf

Nokia: Doing Business Around the Globe
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5 pages. Nokia, headquartered in Finland, is an excellent example of a multi-national company that has been able to successfully adapt its business to other countries and among international competitors. This paper describes how this giant in the telecommunications industry manages to face challenges in both the host and parent countries. Bibliography lists 4 sources.
Filename: JGAglbco.rtf

Nokia: How to Become Number One
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10 pages in length. Nokia's success story is a unique and interesting one, and one that will probably continue for a few more years. This paper takes an inside look at Nokia and the product life of the cell phone market as well as how competitors can improve their products in order to try to keep up with this industry leader. Bibliography lists 12 sources.
Filename: JGAnokia.wps

Non Profit Organizations
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This 9 page paper provides an overview of the nonprofit with particularly attention to their goals and how they measure success. The bulk of the paper provides outline summaries of six organizations selected by a student. Bibliography lists 9 sources.
Filename: SA609non.rtf