ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Nike Supply Chain Management
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A 6 page paper discussing the case of Nike’s early-century missteps, particularly that which involved upsetting its own supply chain. Nike does not have the luxury of becoming arrogant on the scale that IBM did in the early 1990s. IBM found it was not indispensable to its customers as it had believed; evidence from Nike’s constant struggle with those that overtake the leading position in the industry (i.e., New Balance and Adidas) indicates that Nike should already be painfully aware of that fact. Bibliography lists 5 sources.
Filename: KSsupChnNike.rtf

Nike's Latest Strategy
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An 8 page paper discussing changes in Nike's industry and within the company. Nike is a mature company in a mature market, and it must realign itself to reflect those changes in its business environment. Innovation is commonly accepted as the antidote to "big-company disease," and Nike has made a valiant beginning. Nike will need to continue to express that spirit of innovation if it is to be successful in both the long- and short terms. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KSNikeStrat.wps

Nike's New Focus on Women's Footwear
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This 4 page paper takes a look at Nike's distribution channels as it embarks on a campaign to broaden its presence in terms of women's wear. Facts and figures are provided. Bibliography lists 6 sources.
Filename: SA312Nke.rtf

Nike’s External Environment
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A 5 page paper providing a STEP (PEST) and SWOT analyses for Nike as of the end of 2004. Nike appears indeed to have “grown up,” as one source states. Having overtaken Adidas for Europe’s soccer market and opening an average of 1.5 stores each day in China, Nike is experiencing immense success at the moment. It has learned some hard lessons in recent years in terms of how consumers can affect revenues when they feel strongly about an issue, and it is likely to use that knowledge to its advantage in the future. Bibliography lists 5 sources.
Filename: KSmktgNikeExtEnv.rtf

NIKE, CODE OF COMPLIANCE, AND THE SWEATSHOP ISSUES
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This 8-page paper examines Nike's Code of Compliance as it pertains to actions it took (or did not take) toward subcontractors in lesser developed countries who exploited workers. The paper is based on a case study. Bibliography lists 2 sources.
Filename: MTnikcod.rtf

NIKE, GLOBALIZATION AND ETHICS
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This 7-page paper explores sometimes unethical scenarios in the globalization process. The example used is NIKE, which came under fire during the 1990s for its alleged use of sweatshops in Asia to manufacture goods. Bibliography lists 4 sources.
Filename: MTnikgloba.rtf

Nike, Inc. Analysis
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A 5 page paper that offers an analysis of this company. The paper begins with a short historical overview of Nike, selected financial data and market share, then moves on to discuss employee relations, including allegations of sweatshop conditions in Third World countries. The paper concludes with a brief discussion of Nike's advertising strategies. Bibliography lists 5 sources.
Filename: PGnke303.rtf

NIKE, INTERNATIONAL LABOR, AND ETHICAL CHOICES
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This 3-page paper handles Nike's international problems in the 1990s, explaining how, ethically and culturally, the company should have gone about outsourcing. Bibliography lists 2 sources.
Filename: MTnikecase.rtf

Nike: An International Corporation and Their Multinational Identity
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This 5 page paper considers the corporate identity of Nike. Nike, Inc., is the largest and most recognizable sneaker manufacturer in the world, with a presence in many countries and a focus on an emerging international identity. As the company has become increasingly diversified, Nike's corporate structure has had to respond to the increasing diversity of their leadership. Bibliography lists 8 sources.
Filename: mhnike.rtf

Nike: The Relationship Between Design and Brand Values
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This 10 page paper examines the Nike brand, design issues and brand values. How design reflects the firm's values is the focus of this paper. Bibliography lists 10 sources.
Filename: SA511Nik.rtf