ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Newton, Chaos and the New Millennium
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This 3 page paper considers the Newtonian paradigm and whether or not it still holds good in the 21st century, and argues that it does not, and should be replaced with the Chaos paradigm. It also considers the drivers of the New Millennium, including technology, globalization, and an emerging concern for globally responsible leadership. Bibliography lists 5 sources.
Filename: HVParRev.rtf

Next Plc.
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This 10 page paper examines the UK retail company Next Plc. The paper includes background to the company and its strategies, the environment in which it operates, its’ resources and a stakeholder analysis and then uses this information in order to determine the best future strategy options. The bibliography cites 5 sources.
Filename: TEnextan.rtf

NGO Ethics and Accountability
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A 15 page paper focusing on the accountability of NGO (non-governmental organizations) activity and the ethical base on which it is founded to inform actions that NGOs take in developing nations. NGOs must be held accountable not only for their specific actions, but also for the ethics underlying those actions. Investors need to reward public NGOs with support in the stock market rather than abandon those not posting consistently positive quarterly results. Greater transparency and commitment to the TBL (triple bottom line) model can assist in educating investors and NGOs, as can assessment of possible alternatives on a “what if” basis. The cost of avoidance of damage nearly always is less than its repair. The paper uses the philosophy of Kant and Mill; cost-benefit analysis; and real-world examples in support of its conclusions. Bibliography lists 9 sources.
Filename: KSintlNGOacctTBL.rtf

Nike
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This 15 page paper examines Nike. The paper is written into two parts. The first part of the paper looks at Nike and its' strategy with in its competitive environment using a SWOT analysis to examine the strengths, weaknesses, opportunities and threats of the company faces and a PEST analysis to look at the political, economic, social and technological influences on the company. The second part of the paper examines Nike from a marketing perspective, looking at the way the brand is positioned, its' target market as well is aspects such as products, pricing, placement and promotion. The bibliography cites 12 sources.
Filename: TEmarknike.rtf

NIKE AND GOLFING
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This paper discusses the apparel manufacturing giant Nike and how its branding and use of celebrity sports figures has helped it become a popular worldwide brand. In addition, the paper examines how Nike is breaking into the area of golf apparel and equipment. Bibliography lists 5 sources.
Filename: MTnikego.rtf

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL
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This 6-page paper focuses on NIKE's impact on sports advertising and apparel manufacturing. Bibliography lists 6 sources.
Filename: MTimpanike.rtf

NIKE AND INTERNATIONAL EXPANSION
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This 3-page paper examines Nike's international expansion efforts. Bibliography lists 2 sources.
Filename: MTnikeexpa.rtf

Nike and Reebok - A Comparison
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This 7 page report discusses and compares Nike and Reebok in terms of issues such as market share, product quality, social responsibility, and concerns about shifting manufacturing from Indonesia to China. Bibliography lists 7 sources.
Filename: Nikbok.wps

NIKE AND THE EUROPEAN UNION
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This paper examines Nike's marketing strategy in the European Union. The paper takes a look at Nike's use of the Internet, advertising and sponsorship opporunities. Bibliography lists 5 sources.
Filename: MTnikeeu.rtf

Nike as a Multinational Company
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An 10 page research paper that includes Nike's earnings as reported to the SEC. Nike was founded in the mid-1960's by a former college track star to import high-quality athletic shoes. Total revenues in 1996 were more than $6.5 billion, and the company is expected to top $8 billion for 1997. As the U.S. market for athletic footwear and apparel matures, Nike is looking outward for its future growth, particularly to the world soccer market. Other cultures of the world are much more reserved in the types of advertising they will tolerate without offense, however, and Nike needs to closely study those cultures they see as most important to their success in the global marketplace to avoid risking alienating millions of people to the point that Nike's global ventures become unsuccessful. Bibliography lists 7 sources.
Filename: Nike2.doc