ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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New Marketing Plan: Rainbow Plant Food
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5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers. Bibliography lists 1 source.
Filename: JAplants.rtf

New Product Analysis
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A 3 page paper. The writer went to a grocery store to find and analyze a new product in terms of marketing. The new product is Windex Clean & Shine Dry Microfiber Multi-Purpose Cloths. The writer comments on the price of the product compared to its major competitor, placement of the product, how well the product is placed in terms of selling it and its value in terms of its competitor. No Bibliography.
Filename: PGwndxm.rtf

New Product Development
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8 pages. As much as a company may enjoy being on top, it probably won't stay there very long without a lot of work. Companies must always strive to be one step ahead of their competition, and new product development is one of the most important projects a company can pursue. This paper describes some of the phases of new product development as well as problems that might be encountered along the way and recommendations as to how to solve those problems. Bibliography lists 5 sources.
Filename: JGAuhnpd.rtf

New Product Development Project
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A 5 page paper. The produce is Kellogg's Yogos snacks. The paper is written as a proposal to develop this product and includes the basis of interest, basis for recommendation, strategic fit with the company, forecast and project plan. Bibliography lists 9 sources.
Filename: PGprdyg.RTF

New Product Market Analysis
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This 11 page paper examines the market for a new low calories ice cream. The paper stars with a market analysis of current segments, sales, trends and projections. The target market is then identified. The last part of the paper considers how the product will be developed n order to ensure a good fit with the market. The bibliography cites 15 sources.
Filename: TEnewice.rtf

New Product Marketing Plan
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This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.
Filename: SA347pet.rtf

New Product Marketing Plan: Rolling Bookbags
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An 18 page paper. Parents, educators and health care professionals have become very concerned about how heavy school backpacks have become. In many cases, the child is carrying a pack that is 30 or more percent of their body weight. These heavy packs are causing serious health problems for our youth. Strangely enough, research revealed only one company that is focused exclusively on offering an alternative - a rolling backpack. This paper is a marketing plan for a new company that offers three alternatives for students. This is a comprehensive marketing plan, including product description and need; competitive analysis; company SWOT analysis; target market and size; marketing mix using the 4Ps; and a progress evaluation plan. Bibliography lists 17 sources.
Filename: PGrolbag.wps

New Products - First Mover Theory
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An 8 page paper. The theory regarding timing of new product introduction is the First Mover theory. The theory discusses the advantages and disadvantages of being a first mover, second mover or late mover. Each has its own risks, advantages and disadvantages, which are discussed. Empirical research is reported. Examples are provided. Bibliography lists 5 sources.
Filename: PGfstmv9.rtf

New Public Management
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This 7 page paper examines the criticisms that were made of the traditional approach to public administration looking at the inherent weaknesses in the older systems. The paper then discusses the key characteristics of the term New Public Management (NPM). The bibliography cites 12 sources.
Filename: TEnewpubmg.rtf

New Supply Chain Models; Synchronized Supply Chains
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This 4 page paper is written in three parts. The first looks at how and why new supply chain models would be studies. The second part discusses what is meant by a synchronized supply chain with the third part looks at companies that are examples of synchronized supply chains, including Airbus.
Filename: TEsynchain.rtf