ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Neiman Marcus Stores
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An 8 page paper discussing one of America's favorite retailers. No other retailer's holiday catalog makes the morning new shows as soon as issued each year, and few even attempt to maintain the level of customer satisfaction to which Neiman's is committed. Certainly there have been problems over the years, but Neiman Marcus has successfully remained small and merger-free. Neiman's has some of the most loyal customers of any retail establishment. The company is committed to not taking advantage of that loyalty or betraying it, and customers continue to respond favorably while Neiman's fortunes continue to improve. Bibliography lists 11 sources.
Filename: Marcusn.wps

NEO-CLASSICAL VS. CLASSICAL THEORIES IN ORGANIZTIONS
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This 3-page paper examines the definitions and differences between neo-classical and classical organizations, and briefly discusses the culture of each. Bibliography lists 3 sources.
Filename: MTneoorg.rtf

Neoliberalism and Structuralism in Transnational Companies
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7 pages in length. This paper serves to explain both neoliberalism and structuralism and how these concepts can relate to transnational companies. The strengths and weaknesses of each are to be explained, along with evidence and statistics to support these statements, and how they aid development in the way they do as to each view.
Filename: JGAneolb.wps

Nestlé Refrigerated Foods
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A 19 page paper discussing Harvard Case 9-595-035, "Nestlé Refrigerated Foods: Contadina Pasta and Pizza." The paper assesses and analyzes the effectiveness of Nestlé's actions and market research in contemplating the launch of a fresh pizza for grocery store sales. The paper criticizes Nestlé for giving more attention to competitor Kraft than to improving its own processes, and for its failure to assess all costs involved in distributing a fresh product with a limited useful life. Bibliography lists 5 sources.
Filename: KSNestlé.rtf

Nestlé's Global Strategy
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A 3 page paper discussing the current situation and key issues before Nestlé as presented in an online case. Nestlé's advanced age likely serves to promote a long-term perspective among its senior management, and the company appears to be well positioned for taking advantage of cautiously building a solid foundation. Bibliography lists 3 sources.
Filename: KSintlBizNestl.rtf

Nestle and Wyeth; Ethical Marketing?
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This 10 page paper looks at a research proposal to assess the views on the way that both nestle and Wyeth markets their infant formula. The paper consists of a terms of reference and then summarizes simulated findings complete with graphs. The paper ends with a conclusion. The bibliography cites 12 sources.
Filename: TEnestlwyet.rtf

Nestle Case Study; Baby Milk Formula in the Developing World
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In the 1970’s and the 1980’s Nestle suffered as a result of their policies in the developing world for the sale of baby milk formula. This 20 page paper is written in two parts examining the problems that the company faced. The first part of the paper is written as a position paper and discusses whether the company should have continued selling the product in the developing world or if it would have been better for Nestle to withdraw from this market. The paper uses a range of ethical approaches to come to his decision. The second part of the paper looks at the issue form a public relations (PR) perspective, considering the mistakes that were made by Nestle, how and why they were made and the lessons that can be learnt. The bibliography cites 15 sources.
Filename: TEnestlform.rtf

Nestle Confectionary
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This 5 page paper considers the marketing of the confectionary aspect of the Nestle business. The paper looks at global and local marketing strategies for the company, the target market, the 4 P's; product, price, place and promotion, and how Nestle integrate market branding and costs. The paper ends with recommendations to help the company maintain a competitive advantage. The bibliography cites 4 sources.
Filename: TEnestle.rtf

NETFLIX AND E-COMMERCE MARKETING
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This 4-page paper concerns the topic of e-commerce and customer service (CRM) as it pertains to Netflix.com. The paper examines other companies that have implemented CRM as part of their e-commerce strategy and then makes suggestions as to how Netflix can do the same. Bibliography lists 3 sources.
Filename: MTnetfli.rtf

NetFlix Case Study
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This 11 page paper looks at the case of NetFlix the online DVD rental company, considers the current strategy and sources of competitive advantage, examines the reasons behind the company’s success and considers the way it may need to change and adapt in the future with new technology such as video on demand impacting on its’ business model. The bibliography cites 12 sources.
Filename: TENetFlix.rtf