ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Moet et Chandon: Imperial Brut Champagne
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A 12 page paper which discusses the company, Moet et Chandon, and presents a variety of information pertaining to marketing strategies. The paper discusses the background of the company, advertising approaches, promotional practices, and many other general conditions of the company, Moet et Chandon. This information is presented in order to illustrate the company's approaches, successes and failures, so that a better understanding of one particular product, Imperial Brut champagne, and its role in the company. Suggestions for marketing and promotion are included as they relate to various economic concerns. Bibliography lists 11 sources.
Filename: RAchandon.wps

Molson Breweries - Marketing Mix Analysis
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A 6 page paper. Founded in 1786, Molson Breweries is one of Canada's two largest breweries. The company expanded to the U.S. and to Brazil. A merger with Coors in 2005 will open more distribution channels and larger markets to both breweries. This essay presents a marketing mix analysis that is written in narrative form. Examples of marketing campaigns are provided, such as the twin labels the company devised to increase sales in the U.S. The writer points out the only weak spot may be Brazil but since Molson acquired two Brazilian breweries, they are attacking this problem. Additional promotional suggestions are made for increasing sales in Brazil. Bibliography lists 10 sources.
Filename: PGmolsn.rtf

Monitoring and Controlling Risk
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An 8 page paper discussing project risk and 15 individual risks identified for a specific project. Bibliography lists 4 sources.
Filename: KSproPlRskAs.rtf

Monopolies And Oligopolies
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A 2.5 page paper that begins by describing what a monopoly and an oligopoly are. The writer then discusses the typical barriers to entering an industry and which of the barriers foster a monopoly or an oligopoly. The writer then comments on when a monopoly would be socially justifiable. Bibliography lists 4 sources.
Filename: PGmnpol2.rtf

Monopolies, Oligopolies and Pure Competition
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6 pages in length. This paragraph deals with monopolies, oligopolies, pure competition and monopolistic competition. Includes graphs for easy reference. Bibliography lists 4 sources.
Filename: JGAolimn.rtf

Monopolies, Oligopolies, Cartels and OPEC
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This 4 page paper looks at a number of concepts that are important in business and in the oil industry. The paper discusses the meaning of monopoly, oligopoly, cartel, the concept of game theory and the purpose of OPEC ending with prediction on what actions OPEC are likely to take in their future. The bibliography cites 4 sources.
Filename: TEMonOPEC.rtf

Monsanto as a Global Company
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A 6 page paper discussing Monsanto as a global company in terms of economic principles. Globalization allows Monsanto to operate in areas of lower cost where its products also will sell for lower prices. Operating in other countries reduces the company's currency risk relative to operating internationally only from US locations, and also allows Monsanto to become a valued member of the communities in which it operates. Bibliography lists 6 sources.
Filename: KSglobMons.rtf

Monsanto Case Study
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This 5 page paper responds to five questions related to this Harvard case study: technology policy formation at Monsanto, the expertise needed to become a world leader in biotechnology, the direction for the company in terms of biotechnology research, the organization of biotechnology research and Schneiderman's successor. Bibliography lists 1 source.
Filename: PGmnsto.rtf

Monsanto Case Study
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This 6 page paper looks at a case study supplied by the student and assesses the company according to the case study and gives a a board assessment of the company looking at the external opportunities and threats and the internal strengths and weaknesses, including financial performance and competences. The paper ends with some brief strategic recommendations. The bibliography cites 4 sources.
Filename: TEmonsanto.rtf

Monsanto's Restructuring for the Global Market
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A 7 page paper discussing Monsanto's international strategy as a company supporting agriculture, both in providing chemicals and in developing plant varieties more resistant to disease or with greater yield. Monsanto divides the world into regions rather than countries and focuses on products developmentally appropriate for each one in which the company is active. Bibliography lists 4 sources.
Filename: KSintlBzMons.rtf