ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Michael Porter's Marketing Strategy: Sony
[ send me this essay ]
11 pages in length. Upon referencing Michael Porter's 1990 definition of globalization, one can readily surmise that the benefits can be quite significant to businesses like Sony that seek both domestic and foreign markets in which to sell or manufacture. If one were to apply the Porter Model to the myriad considerations of Sony's globalization, one would immediately understand how and why this particular system would prove effective in determining the position the company may enact as a player in global economics. Within the five forces of Porter's Model resides the formula that can help Sony realize its financial opportunities when it comes to diversification and competition of its Walkman product line. Bibliography lists 12 sources.
Filename: TLCsony.wps

Michael Porter’s Model and the 21st Century
[ send me this essay ]
This 5 page report discusses the industrial economist and Harvard professor Michael E. Porter who, in 1990, published “The Competitive Advantage of Nations.” The book presented the model of a world and success in that world that the events of the past decade have clearly modified. Porter himself says: “Starting in the late 1980s, I fell off the radar screen in terms of writing about strategy.” This report looks at the reality of globalization in the modern world and shows some of the ways in which Porter has modified his thinking. Bibliography lists 5 sources.
Filename: BWpormod.wps

Michael Porter, Gary Hamel And C. K. Prahalad: Differences In Strategic Approach To Busines
[ send me this essay ]
29 pages in length. The ideas of Michael Porter of Harvard Business school have regularly been compared and contrasted with those of Gary Hamel of the London Business School and C. K. Prahalad of the University of Michigan. In 'What is Strategy,' Porter outlines the ideas of business strategy that are akin to his legacy as a business analyst, which significantly diverge from those of Hamel and Prahalad in their collective article entitled 'Strategy as Stretch and Leverage.' These contrasting points of view have compelled many within the business industry to reconsider the best strategic application for addressing business competition. The writer discusses these principles as they relate to Broderbund Inc. Bibliography lists 25 sources.
Filename: TLCMprtr.doc

Michigan Housing
[ send me this essay ]
A 3 page research paper that investigates legislation that would clarifying the rights of mobile home owners in Michigan. Bibliography lists 2 sources.
Filename: khmichou.rtf

Microeconomic Analysis of the Auto Market
[ send me this essay ]
A 5 page paper discussing the microeconomic concepts that apply to both the producing companies providing new cars and the market segment that purchases the products. Macroeconomic conditions affect producers' choices in terms of input, and they affect the choices of potential buyers at the household level. Substitution is difficult in the auto industry; the paper uses GM's funding of Delphi layoffs as an example. Bibliography lists 4 sources.
Filename: KSeconMicroCar.rtf

Microeconomic Considerations at Wilkerson Smokers
[ send me this essay ]
A 6 page paper discussing microeconomic points affecting the business of a manufacturer of smoker grills. The paper answers specific questions regarding fixed and variable costs; production scheduling; and competitive position in the market segments it serves. Bibliography lists 2 sources.
Filename: KSeconMicroWilkSm.rtf

Microeconomics
[ send me this essay ]
This 5 page paper reports four different articles on four different topics. Articles reported discuss: Crude Oil Prices; a decline in Consumer Spending; whether or not Microsoft is a monopoly; and changes in the manufacturing labor force. All articles are from 2004. Bibliography lists 4 sources.
Filename: PG4econ.rtf

Microeconomics / Advertising and Spending
[ send me this essay ]
A 10 page research paper on the necessity for advertising and how advertising affects consumer behavior. The writer presents this information in graphs showing earnings to spending ratios, ROI on advertising, and a discussion on consumer decision-making. Bibliography lists 8 sources.
Filename: Cnecnadv.wps

Microeconomics, Planning for the Future and “Brackett Heating and Air”
[ send me this essay ]
This 7 page report discusses a fictious company called “Brackett Heating and Air.” The company has been able to survive the various fluctuations of the economy and the technological changes and advancements, as well as changing regulatory environment, in the heating and air conditioning industry. Brackett has been a successful, family-owned company since the late 1960s and its owners and managers are determined that it will remain successful well into the new millennium. The company’s management team is examining the impact of a number of microeconomic variables with which the company must deal and be prepared to face. They are working to develop an operational plan that will be implemented over the period of the next two years. They are also working to identify the microeconomic factors as well as broad-based economic conditions that will have an impact on the company. Bibliography lists 8 sources.
Filename: BWbraket.wps

Micromarketing
[ send me this essay ]
This 8 page paper looks at micromarketing, consider what it is and how it is used as well as whether it will it is able to take over from traditional mass media marketing or will compliment it. The paper focuses on the marketing of durable goods and used real world examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEmicromark.rtf