ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Methodology for Target Marketing
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10 pages. This excellent discourse on target marketing a specialty product includes a company description, a description of the product being marketed, as well as the customer base. A detailed scenario of the typical customer is included as well as how the company addresses this customer in the decision making process. This paper would serve as a good example for any type of product or company when one needs to target a specific customer base. Bibliography lists 9 sources.
Filename: JGAtargm.rtf

Methodology; Research To Assess How the Non Sale of VHS Players Should Impact on the Marketing of Dixons
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In 2005 the Dixon’s Group announced they would stop selling video players as DVD players were so popular. This 5 page paper is an outline methodology for the way primary research may be undertaken to assess the way the company should change and adapt their marketing. The bibliography cites 6 sources.
Filename: TEdixdvd.rtf

Methods Critique of “Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market”
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A 5 page paper critiquing the methods used in a study designed to assess the effects of R&D investment and strategic alliance activity among 50 of the top 200 US firms in the networking industry. The paper describes methods used and comments on the appropriateness of the statistical analyses used. Bibliography lists 1 source.
Filename: KSresMethodCrit.rtf

Methods Critique of "Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market"
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This 5 page paper provides a critique of the methods used in an article on R and D processes and new product performance. This paper focuses on the specific elements of this one article. No additional sources cited.
Filename: MHJeanRe.rtf

Methods in Research
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This 9 page paper looks at the different forms of research used in a range of articles, looking at the type of research and analysis tools that are used, including statistical analysis. The bibliography cites 7 sources.
Filename: TEreryanbib.rtf

Methods Of Effective Supervision In Current Industries
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A 5 page paper illustrating some programs implemented by industries to better both the moral and success of the corporations. Bibliography lists several sources.
Filename: Industrym.wps

Methods of International Expansion
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A 6 page paper providing the speaker notes for a 9-slide presentation (available separately). The fictional Physical Movement Company is selling internationally from its US base and seeks to alter its approach to international business. The presentation discusses licensing, exporting, joint ventures and wholly-owned subsidiaries, recommending the joint venture for the company. Bibliography lists 5 sources.
Filename: KSintBizExMeth.rtf

Methods of Job Analysis
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This 10 page paper takes a look at definitions of job analysis, reasons it is necessary and the types of methods employed. A variety of methods are discussed and applied to various types of work environments. Bibliography lists 10 sources.
Filename: SA647job.rtf

Methods of Market Entry; A Case Study
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This 24 page paper considers the different ways in which a company can enter a market. Using Vulcan International as an example the paper considers the background of the company and their experience at expansion as well as push and pull factors. The paper then outlines the use of joint ventures, distributorships and licensing arrangements before considering which is the best choice for the company if it wishes to enter the German market. The bibliography cites 7 sources.
Filename: TEmarent.rtf

Methods Of Persuasion Used In Mass Media Advertising: Gender
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3 pages in length. Mass media advertising's influence over the general populace is akin to all the little children who blindly follow the Pied Piper of Hamlin; although they do not conscious know why they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. The extent to which mass media advertising reflects the modern day Pied Piper is both grand and far-reaching; that gender construct has been shaped to a significant degree by the manipulative power of television commercials speaks to a consumer base eager to believe everything it sees. Bibliography lists 4 sources.
Filename: TLCMassMGnd.rtf