ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Merck & Company
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A 9 page paper discussing the course of the company since the early 1990s, focusing on senior leadership; current critical problems; and recommendations for the future. The paper recommends that Merck continue seeking out alliance partners (it created 66 such alliances in 2007) and being more thorough in its research before seeking to take new drugs to market. Bibliography lists 17 sources.
Filename: KSmgPharMerck.rtf

Merck Pharmaceutical
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This 10 page report discusses one of the world’s most powerful, innovative, and forward thinking organizations in the pharmaceutical industry. Merck offers a broad range of products that have been designed to help people with problems ranging to Asthma (“Singulair”) to the need for Zocor (medication designed to help control cholesterol). Merck ranks as number 34 in the Fortune 500 and at the end of the 1999 fiscal year showed sales of $32.7 billion and a one-year sales growth of 21.6 percent. The guiding principle of Merck was expressed by George W. Merck, son of the company’s founder and former president of the company, in 1950: “We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.” The company has significant strengths and relatively few weaknesses but like all other modern businesses must also be willing and able to adapt to organizational change and opportunity. Bibliography lists 6 sources.
Filename: BWmerck.wps

MERCK PHARMECEUTICALS
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This paper analyzes Merck, its history and its current financial status. The paper also touches on competitive forces as well as Merck's plans for the future. Bibliography lists 2 sources
Filename: MTmerckp.rtf

Merck, Pfizer And Johnson & Johnson: Marketing Amidst Problem Products
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10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products – Vioxx, Celebrex – to the market if FDA approval is received. Bibliography lists 7 sources.
Filename: TLCMerckPfz.rtf

Merck; The Influence of Technology
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This 3 page paper looks at the pharmaceutical company Merck and examined the technological influences from the broader environment and the way that Merck has responded with the use of technology in areas such customer support, sales, manufacturing and research and development. The bibliography cites 4 sources.
Filename: TEmercktech.rtf

Mercury International, Ltd. (SWOT Analysis)
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This 3 page paper provides a SWOT analysis for this case study based on information submitted by a student. Bibliography lists 2 sources.
Filename: SA611mo.rtf

Merger Change Models
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A 3 page paper discussing the anticipated merger of EEST and Ouest and how managers at EEST can assist with the transitions. An apt beginning point is assessment of current culture; anticipated culture changes; and applicable change models. The paper discusses Schein's model of culture and change models of Lewin; Bridges and Mitchell; and Cummings and Worley. Bibliography lists 7 sources.
Filename: KSmgMrgChgMod.rtf

Merger Effects
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A 5 page paper discussing mergers among companies. Some would say that most mergers fail to deliver the benefits that the merging parties seek at the outset. Others are quite successful, but mergers always carry risk. International mergers are particularly risky in large part because of differences in financial reporting, but cultural differences can be devastating if not managed well. The key for any business seeking to merge with another is that it conducts its due diligence in investigating the other company and ensuring that it matches well in business matters as well as in culture. Bibliography lists 5 sources.
Filename: KSintlBizMerg.rtf

Merger Proposal for Indian Real Estate Firms
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This 5 page paper examines the real estate market in India. A proposal is made regarding which firms might be successful by merging. Bibliography lists 5 sources.
Filename: SA617re.rtf

Mergers and Acquisitions
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This 4 page paper considers the level of merger and acquisition activity and the factors that should be considered if a merger or acquisition is to be successful. The bibliography cites 5 sources.
Filename: TEmanda1.rtf