ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Media Research Proposal
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A 3 page proposal to investigate whether broadcast advertising's use of cultural image is positive or negative, whether it expands knowledge of cultures or merely furthers common stereotypes. The expectation is that advertisements with limited points of reference to a specific culture will carry an overall negative message. We believe that there must be many references to culture for those references to become positive, and that limited references only serve to further stereotypes. Bibliography lists 6 sources.
Filename: KSmktgResPropCurr.rtf

Media: Skewed Perspective Of Reality
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6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase for those who are prone to the deceptiveness of broadcast media advertising: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is some form of deception in most all advertising; employing actors to looks as though they are enjoying a particular product influences viewers to respond in the same fraudulent fashion. Bibliography lists 5 sources.
Filename: TLCskewd.wps

Mediamark and Simmons Market Research Bureau
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This 4 page paper compares and contrasts Mediamark and Simmons Market Research Bureau looking at the similarities and differences in the way the compete, the products and services they offer and their capabilities. The bibliography cites 4 sources.
Filename: TEmediasm.rtf

MediaOne and RCN, Different Companies Same Goals
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This ten-page paperpresents a discussion on the history of MediaOne and RCN as well as their financial reports for the third quarter of 1998 and 1999. Bibliography lists 4 sources.
Filename: CWMedone.wps

Mediation and Negotiation Used in a Case Study
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This 10 page paper examines a case provided by a student concerning a hospital. Negotiations with community leaders are examined. The outcome of the negotiation is provided and an assessment is made. Review of literature regarding negotiation and mediation is included. Much of the literature is pertinent to the health care industry. Bibliography lists 15 sources.
Filename: SA501neg.rtf

MedSource Case Study
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This 4 page paper examines a case study supplied by the student and answers four questions. These look at why OEM medical device companies contract out work, the strengths and weaknesses of the firm, the differences between two similar firms and the way a meeting discussing an over run on time should be handled.
Filename: TEmedsource.rtf

MEDTUNNEL, UNCERTAINTY AND RISK
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This 9-page paper examines the risks and uncertainties surrounding Med Tunnel -- a fictitous project that would connect Italy and Greece in the same way that the Eurotunnel connects England and France. The paper includes a PEST analysis (relying on the real-life Eurotunnel). Also discussed is the Monte Carlo Simulation as a risk analysis method. Bibliography lists 5 sources.
Filename: MTMedtun.rtf

Meena’s Pearl Dock
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A 5 page paper discussing the choices available to the owner of a small business in purchasing decisions. Meena assembles and sells strings of pearls and has the opportunity to purchase a lot of 1,000 from a stranger whose primary business is that of sailor, rather than pearl importer. Meena has no method of judging quality or if the stranger will be available should the pearls prove to be defective. Her other choice is to buy from a local pearl importer who offers the same price but also attaches a guarantee. The paper discusses Meena’s diminished risk in buying from the importer. No sources listed.
Filename: KS-meena.wps

Meeting Customer Needs
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This 6 page paper is written in two parts, the first major part, lasing 5 pages considers a key concept of stakeholder management; the meeting of customer needs. Clearly explaining the way this can be achieved in a marketing and price development environment. The last page is a reflection on what can be learnt by writing an assignment like this. The bibliography cites 5 sources.
Filename: TEneeds1.rtf

Meeting Operational Objectives With Teams
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A 5 page paper. A scenario is presented and the question of how teams can be utilized to meet objectives is asked. The writer responds to this question by discussing the value and effectiveness of teams when they are designed and implemented correctly. Bibliography lists 5 sources.
Filename: PGtmob.wps