ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Measurement with the Balanced Scorecard
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A 5 page paper discussing only the measurement aspect of the balanced scorecard approach to implementing strategy and creating value for the organization. Accurate measurement enables the organization to identify where its efforts return the greatest benefit and value, so that it can concentrate on those areas in the future while still building other, similar areas for itself. Organizations can believe they are performing well; measurement confirms – or denies – such beliefs. Bibliography lists 3 sources.
Filename: KSmgMeasBalScor.rtf

Measurements Paper; Low Cost Airlines
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This 7 page paper looks at the research methods that different researchers, writers and reporters have used when examining theories and models that can be used when examining strategies and researching low cost airlines. This paper accompanies file TEanbibryan.rtf. The bibliography cites 6 sources.
Filename: TEryanmeas.rtf

Measurements Paper; RyanAir Strategy
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This 12 page paper accompanies a proposal to assess future strategies for the Irish low cost carrier RyanAir. This paper looks at the way in which past research has been undertaken including elements such as moderating, extraneous and confounding variables. The paper consider show this research has been conducted and the results measured and how it may be applied with the primary research. The bibliography cites 12 sources.
Filename: TEryanmeas2.rtf

Measures for Making Financial Decisions
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A 14 page paper assessing the future value of various projects under consideration for the purpose of selecting the one that holds greatest promise of future return. The paper focuses on NPV and IRR as the primary measures, but also addresses profitability index, payback and MIRR as alternatives. A second section of the paper discusses qualities of the capital asset pricing model (CAPM) including limitations; the last section of the paper discusses the Ameritech-SBC Communications merger as a horizontal merger motivated by promise of greater profitability for the new entity that the merger created. Bibliography lists 9 sources.
Filename: KSfinNPVoth.rtf

Measures of Central Tendency and Variation
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5 pages. By looking at the use of both the measures of central tendency and the measures of variance within the patient counseling profession, we will determine how these can help the medical counseling practitioner. In addition to that discussion in Section A, Section B of this paper will consider how frequently these tools are utilized in the are of work as a patient counselor in the medical office setting. Bibliography lists 5 sources.
Filename: JGAmdten.wps

Measuring and Evaluating Productivity Performance in the Hotel Industry
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This 8 page paper considers the way in which a Hotel may measure the levels of efficiency and effectiveness in its operations. The writer includes discussion on measurements such as revenue per available room, (RevPAR), occupation rates and many other measurements that can be made, along with the factors that will influence them. The bibliography cites 10 sources.
Filename: TEhotele.wps

Measuring Brand Equity
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This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
Filename: TEbequity.rtf

Measuring Car Quality
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This 4 page paper examines an article that looks at a report on JD Power and Associates. Consumer Reports is noted as a source. What is quality? The concept is explored. Bibliography lists 6 sources.
Filename: SA635Car.rtf

Measuring Company Performance
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This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.
Filename: TEmeasum.rtf

Measuring Corporate Effectiveness
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This 8 page paper looks at how we may be able to measure effectiveness in an organization. Financial measurement is the most popular use of effectiveness, but it is not the only one. This paper looks at the different measurement available and to whom they may be useful as well as how we might be able to combine these measures by way of a balanced scorecard to gain an overall measure of effectiveness. To demonstrate these issues a case study of Wal-Mart is used throughout the paper. The bibliography cites 6 sources.
Filename: TEwaleff.wps