ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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McDonalds in India
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McDonald’s entrance into the Indian market has been challenging. This 6 page paper analyses this well known fast food chains position in the Indian market using Porters Five Forces and a SWOT analysis to asses the current position including the way it has adapted the menu for the Indian culture and created a supply chain in the region. The paper is based on a case study supplied by the student “Beefing up the beefless Mac: Macdonald's expansion strategies in India”.
Filename: TEMcDIndia.rtf

McDonalds in Ireland
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This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.
Filename: TEMcDIreland.rtf

McDonalds SWOT and Strategy
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This 5 page paper is written in three parts. The first part of the paper is a SWOT analysis of McDonalds, looking at the strengths, weaknesses, opportunities and threats. The second part of the paper discusses the current strategies if McDonalds and the last part of the paper compare the current strategy of Wal-Mart with McDonalds. The bibliography cites 6 sources.
Filename: TEMcDwal.rtf

McDonalds's : An American Icon
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A 3 page paper. As the world's #1 fast-food restaurant, it is not surprising that McDonalds's is associated with American culture. This essay discusses this statement. Bibliography lists 4 sources.
Filename: PGmcdic.rtf

McDonalds; A Global Company
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This 7 page document (plus one page appendix), looks at the position of McDonalds, performing a SWOT analysis whilst recognising that strengths may also be viewed as weaknesses dependant on the perspective. The bibliography cite 5 sources.
Filename: TEmcdonl.wps

McDonalds; Company Background, Products, Competitors And Positioning
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This 5 page paper looks at the fast food chain McDonalds. The paper starts with come background on the firm and what the firm does, the products of the company are reviewed, the competitors are identified and briefly outlined and the market passion of the firm is discussed. The bibliography cites 9 sources.
Filename: TEMcDcomp.rtf

McDonalds; Job Design and Product Placement
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This 7 page paper is written in tow parts. The first part looks at the job design at McDonalds by applying Hackman and Oldham's five core job dimensions. The second part of the paper considers product placement, and as an example looks at the 4 P's (price, place, product and promotion)of McDonalds and more specifically one product, its children's happy meals. The paper includes one diagram and the bibliography cites 4 sources.
Filename: TEmcdonb.rtf

McDonalds; PEST, SWOT and Porters Five Forces Analysis
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This 11 page paper examines McDonalds as a global company and consults a PEST analysis looking at the political, economic, social and technological influences, The paper then discusses the companies strengths, weaknesses opportunities and threats, before exploring Porters 5 forces; the threats of new and existing competitors, the power of suppliers and buyers and the threat of substitutes. The paper ends by considering the development and strategy wit the application of Ansoff’s growth matrix. The bibliography cites 14 sources.
Filename: TEMcDpest.rtf

MCI WorldCom Merger / Analysis
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A 6 page analysis of the strengths, weaknesses, opportunities, and threats relating to this merger. The writer presents the half-year growth figures, the main problems for the company as it moves into the next century, and makes recommendations based on the overall analysis. Specifically highlighted is the MCI WorldCom and IANA white paper petition for full privatization of the telecommunications industry. Bibliography lists 11 sources.
Filename: Cnmciwld.wps

McKesson (An Overview)
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This 3 page paper provides an overview of this health care company. Bibliography lists 4 sources.
Filename: SA822McK.rtf