ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE
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This 4-page paper offers an overview on McDonald's marketing mix (including its new packaging and annual Monopoly Game promotion), as well as the competitive advantage it offers. Bibliography lists 3 sources.
Filename: MTmcdpromo.rtf

McDonald's: An Exemplary Business Example
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5 pages. This paper will support the claim that McDonald's exemplifies everything that is good about the American approach to business. By exploring the different methods that this massive restaurant chain uses to keep the corporation healthy, one can learn much about the American approach to successful business tactics. Bibliography lists 5 sources.
Filename: JAmcdnld.rtf

McDonald's; Problems in the UK
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This three page paper looks at McDonald's in the UK. The first part of the paper outlines some of the problems the company has faced which have led to sluggish sales. The second part of the paper considers some potential remedies discussing both short-term fixes and long-term strategy changes. The bibliography cites two sources.
Filename: TEMcDoUK.rtf

MCDONALD’S AND STRATEGY
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This 12-page paper focuses on the recent business strategies of McDonald's Corp. and their effectiveness. Also discussed in this paper is the fast-food industry, competition and the company's reputation. Bibliography lists 4 sources.
Filename: MTmcdstr.rtf

McDonald’s Visual Images
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A 3 page paper answering two questions, one regarding the visual aspects of McDonald’s “I’m Lovin’ It” campaign; the other assessing how well McDonald’s is dealing with its corporate image since replacing Kobe Bryant with Yao Ming. Bibliography lists 2 sources.
Filename: KSmktgMcDvis.rtf

McDonaldization
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The theory is explored by a look at George Ritzer's book The McDonaldization of Society in this 5 page paper. Related notions are discussed and many illustrations are used, including Wal Mart's attack on Sheryl Crow's CD. Also included is a comparison of the phenomenon to Marxist concepts.
Filename: Mcdiz.wps

McDonalds
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This 17 page paper examines McDonalds, the well known fast food restaurant. The paper looks at the organizational systems and subsystems, the company's competitive advantage including a value chain analysis, the impact that McDonalds and other fast food companies have had on the beef industry and the manufacturing processes, the impact of globalization, franchising and the developing perception of fast food as unhealthy. The bibliography cites 8 sources.
Filename: TEMcDonald1.rtf

McDonalds and Burger King
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This 3 page paper looks at how McDonalds and Burger King differ in terms of their major operational differences, the impact this has on the way they compete and what this means for the future management of the companies. The bibliography cites 2 sources.
Filename: TEMcDBKd.rtf

McDonalds and Burger King Franchises in the Middle East; Two SWOT Analyses
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This 5 page paper undertakes a concise and accurate SWOT analysis of each of these two companies in the middle east. The bibliography cites 9 sources. The bibliography cites 11 sources.
Filename: TEMcDoBK.rtf

McDonalds in China
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This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.
Filename: TEchinaMcD.rtf