ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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McDonald's and Obesity; A Case Study
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
Filename: TEMcDunhel.rtf

MCDONALD'S AND PRODUCT MATRIX
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This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies these issues and their importance to the corporation. Bibliography lists 2 sources.
Filename: MTmcdproma.rtf

MCDONALD'S AND SWOT ANALYSIS
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This 10-page paper discusses McDonald's through a SWOT analysis. Also discussed are ways in which the company can improve its efforts. Bibliography lists 10 sources.
Filename: MTmcdswota.rtf

McDonald's as a Model of Excellence
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This 7 page paper provides several models of analyses when evaluating McD's for its stellar corporate organization and strategizing. The McKinsey 7-S model is used along with a SWOT analysis and an evaluation uses Porter's Five Forces Model. Bibliography lists 10 sources.
Filename: SA245McD.rtf

McDonald's Corp. Strengths And Weaknesses
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A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely manner of McDonald's. Data about McDonald's and the industry, e.g., competitors is reported. Bibliography lists 7 sources.
Filename: PGmcdswt.rtf

McDonald's in China; SWOT, PEST and Porters Five Forces Analysis
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This 8 page paper examines McDonald's in China. The paper presents a SWOT analysis examining the strengths, weaknesses opportunities and threats; a PEST analysis looking at the political, economic, social and technological influences; and finally a Porter's Five Forces analysis discussing the current competitors, the threat of new entrants, the power over buyers and suppliers and the power substitutes. The bibliography cites 16 sources.
Filename: TEMcDchina.rtf

MCDONALD'S IN THE NEW MILLENNIUM
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This 3-page paper answers questions about McDonald's operations and marketing strategies, as well as the restaurant chain's strengths and weaknesses.
Filename: MTmcdmille.rtf

McDonald's Pricing
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A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's leads all of its competitors. The recession is attracting new customers to what essentially is a reinvented McDonald's. When the recession is over, the company likely will have gained many loyal customers that will remain. Bibliography lists 5 sources.
Filename: KSmktgMcDpric.rtf

McDonald's Promotional Programs
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7 pages in length. This report on McDonald's will answer questions pertaining to the company's use of promotions to bring in more business. Focus is on the types of promotions used, the advertising mix, amount spent on promotions, internet presence, as well as how McDonald's manages its sales force. Very informative and useful paper in a glimpse at the marketing procedures of one of the most successful companies of all time. Bibliography lists 6 sources.
Filename: JGAmcdon.wps

McDonald's SWOT Analysis
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A 4 page paper. The writer comments on the status of McDonald's and its change in strategy. The SWOT includes reports for strengths, weaknesses, opportunities and threats. A brief comparison is made between McDonald's and Wal-Mart's growth strategies. Bibliography lists 5 sources.
Filename: PGmcsw8.RTF