ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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MCDONALD'S -- AN INTERNATIONAL ANALYSIS
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This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to improve them. Bibliography lists 3 sources.
Filename: MTmcdinter.rtf

McDonald's / Case Study
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An 8 page study of McDonald's and the trend towards globalization. The company's history, present, and future growth are examined with emphasis on common principles of international business. Financial data is provided and the company's strong points and weak points are assessed with relevance to all aspects of the marketing mix.
Filename: Mcdonald.wps

MCDONALD'S AND BURGER KING AND MARKETING
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Filename: MTmcdoburg.rtf

McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf

McDonald's and International Business
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This 11 page paper describes McDonald's as a conscientious international business group as far as its impact on foreign nations in which it does business. Describes the nature of the business as well as the economic impact and development in the countries in which it operates. Bibliography lists 12 sources.
Filename: JGAmcdnl.wps

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS
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This 4-page paper discusses McDonald's Corp. distribution network and suppliers. Bibliography lists 4 sources.
Filename: MTmcdadist.rtf

McDonald's and Its Investments
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This 4 page paper looks at the McDonald's corporation and some of its events. How it might finance changes in the future is discussed. Bibliography lists 3 sources.
Filename: SA649M.rtf

McDonald's and Its Marketing Tactics
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This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.
Filename: SA836McD.rtf

McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf

McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF