ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Mayo Clinic; Market Research Memo
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This 3 page paper considers the sources of market research that the Mayo Clinic may have to use in order to assess the market their products and potential areas of growth. The paper outlines potential sources of secondary research and areas where primary research would be valuable. The paper is based on a case study provided by the student. The bibliography cites 3 sources.
Filename: TEmayocl.rtf

Maytag's Acquisition of Admiral
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This 5 page paper delves into the history of how Maytag acquired Admiral in 1986. An evaluation of whether it was in Maytag's best interest is included. Bibliography lists 10 sources.
Filename: SA215May.rtf

Mazda - Positioning a Product Line (Case Study Analysis in Q&A Format)
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This 8 page paper answers four questions asked about Maze's marketing campaigns. Mazda6 and Protege are two vehicles of focus. Bibliography lists 2 sources.
Filename: SA614Mzd.rtf

MBA Analytical Essay: Analysis of Two Arguments
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This is a 5 page paper analyzing two presented arguments. Two arguments are presented and analyzed based on their structural elements, inductive or deductive reasoning, use of generalizations, and validity of their conclusions. Definitions and structures of arguments are given from source material. Bibliography lists 2 sources.
Filename: TJMBAan1.rtf

MCBRIDE AND MARKETING PLAN
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This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.
Filename: MTmcbridem.rtf

MCBRIDE FINANCIAL SERVICES AND MARKETING
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This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. Bibliography lists 2 sources.
Filename: MTmcbrfina.rtf

McDonald's & Marketing In Russia
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A 12 page research paper discussing McDonald's entrance into Russia. A brief overview history of McDonald's Corporation is provided, followed by their successful opening in Moscow. Other issues discussed include establishing a business in Russia, including the an explanation of the different business behaviors expected and marketing. Bibliography lists 10 sources.
Filename: Mcrussia.wps

McDonald's & Team Development
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A 7 page paper that discusses the corporate management training and internal and external environments of the corporation. It also provides information from a local restaurant, its environment and the number one cost-containment issue of raw waste as related to employee morale. Solutions provided are related to building a team, including friendly competition awards, quick team meetings, and instilling the sense of "team." Concludes with a discussion of process. Bibliography lists 3 sources.
Filename: Mickyd.wps

McDonald's "I'm Lovin' It"
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A 4 page paper critiquing the "I'm Lovin' It" advertising campaign. The paper includes management's goals, product positioning and McDonald's ability to compete not only with other leading fast food businesses, but also in the "fast casual" segment of the restaurant industry. Bibliography lists 1 source.
Filename: KSmktgMcDLovn.rtf

McDonald's - Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf