ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marvel Case Study
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This 7 page paper looks at the case study of Marvel and look sat three ways the company can grow. The first method suggests an acquisition, the second a strategic alliance and the last is a strategy for organic growth. The bibliography cites 3 sources.
Filename: TEmarvel.rtf

Marvel vs Sony : Spider-Man Lawsuit
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This 4 page paper reports some of the facts of Marvel's lawsuit and Sony's countersuit and the outcome of those lawsuits. The writer comments about the motivation of each company and whether either or both were justified in their claims. The writer also comments on what might have been done to avoid the lawsuits. Bibliography lists 4 sources.
Filename: PGmvlsn.RTF

Mary Kay Case Study
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This 6 page paper looks at a case study supplied by the student; Mary Kay Cosmetics. The remuneration of the agents is considered, looking at the main components and motivators, the profile of the agents and the way that the package may be changed to provide ongoing motivation while cutting the costs of the current program that provides cars for the top achievers. The bibliography cites 4 sources.
Filename: TEmarykay.rtf

Mary Kay Cosmetics and Avon Products
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A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity both home and abroad, and both seem to be determined to take advantage of that opportunity. Bibliography lists 11 sources.
Filename: Avon.rtf

Mary Kay Cosmetics: Asian Market Entry
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A 3 page paper assessing Mary Kay’s approach to expanding into China and Japan, using Harvard Case 9-594-023. The company appears to have arrived at the optimal blend of corporate control and individual freedom, from which marketing could be tailored to the needs and expectations of local markets. This approach supports the company’s efforts to prosper from the expansion, in that the company retains control over processes and quality, while allowing others who know the new markets much better to develop marketing methods more in keeping with local culture. Bibliography lists 6 sources.
Filename: KSmgMKayA.rtf

Maslow as Motivator
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A 5 page paper discussing Maslow's hierarchy of needs as they apply to employee motivation. Maslow formulated his hierarchy of needs 30 years ago when he determined that people universally first ensured that they had the means of sustenance and safe shelter, and then organized themselves into groups as a result of a need for a feeling of belonging to another, larger unit. His theories were psychological curiosities for years, but except for fairly isolated instances were never really put to the test in the organization until only recently. Bibliography lists 6 sources.
Filename: Maslow.wps

Maslow's Hierarchy of Needs in Business
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A 5 page paper discussing application of Abraham Maslow's humanistic psychology to the needs of business. Maslow's theories may be overstated in the belief that people are intrinsically good and intrinsically motivated to improve themselves and their stations, but they have been found to be overwhelmingly useful in organizational management and employee motivation enhancement. Successful application in business depends on moving from one level to the next, however. As Maslow states, the qualities of any level cease to be motivational once the individual achieves and sustains that level. Includes one chart. Bibliography lists 5 sources.
Filename: KSMaslowHier.doc

Maslow’s Theory of Needs and Its Impact on Traditional Organizational Behavior and Critical Management Perspectives
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This 15 page paper discusses traditional organizations as compared to critical management situations and how Maslow’s hierarchy of needs works with each of these models. Bibliography lists 11 sources.
Filename: HVmasorg.rtf

Maslow, Herzberg - Wheel, Inc
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A 4 page paper about that answers questions related to a hypothetical company. The essay provides a brief explanation of Maslow's and Herzberg's motivation theories and how to apply at this company. The essay also responds to other questions regarding passion of work as a motivator and compensation plan for this company. Bibliography lists 3 sources.
Filename: PGwhlmh.RTF

Mass Customization - The Return of Individuality to an Automated Age
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A 5 page paper that defines the concept of mass customization and outlines the benefits that can be gained through the utilization of this innovative marketing strategy as well as the framework that guides its design, development, and implementation. Also included is a discussion that focuses on the advantages as well as the disadvantages of "lean production", the managerial process that has also come to be known as "stress management". Bibliography lists 4 sources.
Filename: LCMass.doc