ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marks and Spencer; International Operations
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This 11 page paper looks at Marks and Spencer's and consider the company in terms if intentional operations. The writer first looks at the history of the company that has led to the current position, why the company choose to develop internationally and then the role that the international retail division plays and the income it produces. The writer then considers international trade in terms of the way the company sources some of its products. The bibliography cites 8 sources.
Filename: TEmarksi.rtf

Marks and Spencer; Performance and Strategy
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This 10 page paper looks at the performance of Marks and Spencer in 2008, considers the way it competes, including the mistakes of the past and the current competitive strategies and management of the value chain. The bibliography cites 9 sources.
Filename: TEMSstrat.rtf

Marks and Spencer; Strategy Success and Failure
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This 10 page paper examines the UK cloths and food retailer; Marks and Spencer, home of the St Michael brand and colloquially known as M&S. The paper answers three questions using a case study supplied by the student looking at the position of M&S in the mid 1990’s. The questions are concern the principle elements of the M&S strategy, how they have managed to be successful in the UK and why they faced problems in Canada and France.
Filename: TEmarkstrat.rtf

Marriott and the Marketing Mix
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This 4 page paper examines Marriott International Inc., the well known hotel chain using Ansoff's matrix, the Boston Consulting Group Matrix (BCG) and product stretch. Using this analysis a recommendation is made for future strategy. The bibliography cites 10 sources.
Filename: TEmarriott.rtf

Marriott International
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This 16 page paper examines Marriott International, the global hotel chain. The paper uses a SWOT analysis, a financial analysis, looks at the marketing mix using the 7 P's and also looks at marketing strategies with tools such as product lifecycle, the Boston Consulting Group matrix, product stretch, and the product market scope matrix. The bibliography cites 8 sources.
Filename: TEmarriotstrat.rtf

Martha Stewart
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What have we done to deserve Martha Stewart? This 5 page paper explores the possible answers to that question and takes a look into the business of being Martha Stewart. Bibliography lists 2 sources.
Filename: KTmartha.wps

Martha Stewart And The SEC
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This 5 page paper begins with a brief outline of Martha Stewart's background and how she came to form her company, Martha Stewart Living Omnimedia Inc. Her entrance to 'gracious living' began in 1972 with a catering business. It was the publication of her first book in 1982 that launched her into the public spotlight and her business kept expanding and escalating from that point. Stewart has now been accused of insider trading with the sale of her ImClone stock. The case is discussed. Bibliography lists 6 sources.
Filename: PGmso2.rtf

Martha Stewart's Leadership Style
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A 10 page research paper that discusses the career and autocratic leadership style of Martha Stewart. The writer focuses on how this leadership style has impacted her company. Bibliography lists 10 sources.
Filename: khmsinc.rtf

Martin Shoes, Inc. (Case Study Analysis)
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This 3 page paper examines a case study submitted by a student. The case is evaluated in respect to principles of business process reengineering. Bibliography lists 3 sources.
Filename: SA537MSI.rtf

Martin Smith: May 2002
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A 5 page paper discussing Harvard case 9-802-160, "Martin Smith: May 2002." The paper discusses the three choices before Martin and recommends that Martin promote the selection of Yellowstone Cattle Bank for his company. Bibliography lists 3 sources.
Filename: KSfinAcqui.rtf