ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marks & Spencer; A Case Study of Retailing Problems
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This 20 page paper takes and in-depth look at Marks and Spencer's. Starting with the companies financial position and the direct directors roles and remuneration package the paper goes on to consider they way in which the retail company lost focus on the market it was serving and has had to change direction. The paper includes one hart and the bibliography cites 12 sources.
Filename: TEmarksp.wps

Marks & Spencer; Potential Strategies and Risk
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This 3 page paper is written in two parts. The first part of the paper suggests and strategies suitable for Marks and Spencer to use when dealing with the risks they face internally and externally. The second part of the paper summarises the most serious risks the company faces. The bibliography cites 4 sources.
Filename: TEMSrisk.rtf

Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf

Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf

Marks and Spencer : A Case Study
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This concisely written 5 page paper considers the recent problems of this retail organisation. The strategy and marketing mix are considered along with the recent changes made and their short term results. The bibliography cites 6 sources.
Filename: TEmarspm.wps

Marks and Spencer Case Study
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This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
Filename: TEmarks5.rtf

Marks and Spencer Case Study
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This 9 page paper looks at a case study of Marks and Spencer the well known UK retail chain. The paper answers four questions. First the paper looks at how and why Marks and Spencer's saw profits fall and lost market share in the late 1990's. The paper then undertakes a Porters Five Forces analysis, looks at why this analysis mode was chosen and considers what will be the critical success factors in the future. The bibliography cites 9 sources.
Filename: TEMarks4.rtf

Marks and Spencer Research; Will the Introduction of new Clothing Ranges Increase Sales?
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This 10 page paper presents the research results of a pilot study. The paper begins with the terms of reference which outline the purpose of the research. The paper then presents the main findings provided by the student. The bibliography cites 12 sources.
Filename: TEMSpilot.rtf

Marks and Spencer; A Marketing Audit
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This 10 page paper looks at the marketing philosophy of marks and Spencer's, how it has development and the way in which the actual campaigns relate to marketing theory. The writer also considers the problems and successes of the new marketing philosophy of the company. The bibliography cites 9 sources.
Filename: TEmrkspr.rtf

Marks and Spencer; International Expansion
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The international expansion of retailers tends to follow different patterns compared with other industries where a more careful and gradual expansion may be seen. This 20 page paper considers the patterns of expansion seen in Marks and Spencers looking at the successes and the mistakes. The bibliography cites 17 sources.
Filename: TEintmarks.rtf