ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Trends in Singapore
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Filename: KSmktgSinga.rtf

Marketing Triumph Motorcycles
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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.
Filename: KSmktgTrium.rtf

Marketing Tutorial / Petroleum Convenience Store
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A 15 page paper discussing eight specific aspects of marketing including, but not limited to, developing a market plan, using market research, segmentation, pricing products and services. The focus is on petroleum/convenience stores which represent a different type of service. Bibliography lists 6 sources.
Filename: Petrocon.wps

Marketing Using Maslow's Hierarchy of Needs
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This 3 page paper examines each level of Maslow's hierarchy of needs with regard to market segmentation and product placement. Bibliography lists 7 sources.
Filename: HVMarMas.rtf

Marketing Vegetarian Dog Food
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This 5 page paper is an outline for a marketing campaign to launch vegetarian dog food. The writer includes the setting of targets, the identification of the target market, and outline for the campaign and guidance on how the effectiveness of the campaign can be measured.
Filename: TEdogfod.wps

Marketing Vegetarian Dog Food
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This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.
Filename: TEvegdog.rtf

Marketing Victoria's Secret®
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An 8 page paper discussing this company's marketing strategies. Victoria's Secret is just over twenty years old and has been the nation's leading luxury lingerie retailer for more than half that time. The company and the products have an allure that are uniquely those of Victoria's Secret. The company is so entrenched in its market that it has virtually no direct competitors. Bibliography lists 7 sources.
Filename: KSVicSecret.wps

Marketing Video Games in Singapore
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A 10 page paper examining the advisability of attempting to market proprietary home video games in Singapore. As a member of the Association of Southeast Asian Nations (ASEAN), Singapore leads the world's fastest-growing economic region. Though 78% of the Singapore people are of Chinese descent, they actively keep their identity separate from the Chinese though they nurture an economic alliance. English is the official language, and the people make extensive use of the Internet—school children can even get state-sponsored online math tutoring. There is no language barrier, the people are technologically sophisticated, they have more disposable income than other people of the region, and they demand high quality. In all substantial respects, marketing this product in Singapore would bear little difference from marketing this product in the US. Bibliography lists many relevant sources.
Filename: Singapor.wps

Marketing Videos in the Digital Age
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A 5 page paper discussing the marketing team's focus of understanding and growing the market, which here is the video market. In this day of higher-tech options, many claim that the video segment of the entertainment industry is gone. They maintain that items of greater technology have left the lowly video in the dust, and that its days are numbered. While it certainly provides greater challenges than in the past, the paper discusses online transactions and, greater attention to DVD and recognition of other trends as being beneficial for the industry's retailers. Bibliography lists 6 sources.
Filename: KSmktgVideos.wps

Marketing Washing Detergent
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This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf