ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing the Small Business
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A 5 page paper presenting an abbreviated marketing plan for a five-year-old family business providing a variety of consumer products. The paper addresses objectives; customer and competitor targets; product features, core strategy and implementation; and the marketing mix. Bibliography lists 4 sources.
Filename: KSmktgPlSmBiz.rtf

Marketing Through Stories: A Comparison of Buttery Spreads
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This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.
Filename: SA820mkt.rtf

Marketing Through the Product Lifecycle
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This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
Filename: TELifecmark.rtf

Marketing Through Web Sites
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This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Filename: TEwebste.rtf

MARKETING TIPS FOR AN EBUSINESS
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This 3-page paper offers some marketing suggestions for an ebusiness promoting salt lamps. Bibliography lists 1 sources.
Filename: MTebusmark.rtf

Marketing to Businesses and Consumers; Similarities and Differences
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This 11 page paper considers the similarities and differences in marketing to the consumer and the business sector. The paper undertakes this by looking at two very different cases studies of companies local to the Caribbean. The bibliography cites 3 sources.
Filename: TEcaribn.wps

Marketing To Different Generations
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A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; and the Millenial Generation. The writer provides a description of each generation and how they respond to advertisements and marketing campaigns. The paper begins with eight questions and concludes by answering those questions. The writer also reports the new 5Ps of marketing. Statistics and 2 Tables included. Bibliography lists 25 sources.
Filename: PGgenmkt.msw

MARKETING TO HISPANIC COUNTRIES
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This 10-page paper focuses on marketing efforts to Spanish-speaking countries such as Spain, Latin America and Central America. Also included in this paper are some common misconceptions that U.S. firms have when targeting these nations. Bibliography lists 8 source.
Filename: MThiscon.rtf

Marketing to Minority Teens (Article Review)
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This 5 page paper critically reviews an article in Advertising Age that looks at the importance of soft drink companies marketing to minority teens. Minority teens are described as begin trend-setters. Bibliography lists 2 sources.
Filename: SA147rev.rtf

Marketing to Specific Cultures
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This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.
Filename: TEculturead.rtf