ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Marketing Surf Classes for Billabong; A Marketing Plan
[ send me this essay ]
This 5 page paper is a marketing plan for Billabong to launch a new product; surf classes along benefiting from a strategic alliance with Weight Watchers. An integrated marketing plan is proposed and potential measures are outlined. The bibliography cites 12 sources.
Filename: TEbillabong1.rtf

Marketing Sustainability in Food Products
[ send me this essay ]
A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
Filename: KSmktgSusFood.rtf

Marketing Target Inc.
[ send me this essay ]
This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
Filename: TEtargetm.rtf

Marketing Technology; The Impact on the UK Supermarket Industry
[ send me this essay ]
This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf

Marketing the Automobile Association
[ send me this essay ]
A 10 page paper discussing marketing issues for the United Kingdom’s Automobile Association (AA). This is a membership-based motoring organization that provides motorist assistance for any breakdown, and will provide customer service representatives that can identify customers’ immediate needs and suggest AA services that can meet those needs. The paper discusses the organization’s services and the marketing mix to suggest actions AA can take to identify customer wishes, thereby enhancing its competitive advantage. Bibliography lists 12 sources.
Filename: KSmktgAutoUK.rtf

Marketing the Blackberry Storm
[ send me this essay ]
This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product category, the segmenting, positioning and target market are discussed along with distribution channels and a potential marketing strategy is identified. The bibliography cites 4 sources.
Filename: TEblackberry.rtf

Marketing the Body Shop
[ send me this essay ]
This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.
Filename: TEbodys.rtf

Marketing the Bold House Hotel
[ send me this essay ]
A 5 page paper discussing approaches to improving the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The hotel has been neglected and is rather shabby. The new owners have invested their life savings into it and wish not to borrow large sums to refurbish it. The paper suggests contacting former customers, former business contacts and former London neighbors; expanding the bar to add a second pub to the small town; and making the conference room available to local public and private groups so that the hotel becomes a real part of the community. No sources listed.
Filename: KSboldHouse.wps

Marketing the Brand
[ send me this essay ]
A 5 page paper discussing brand building. Kleenex®, Band-Aid® and Coke® all marketed their brands too well over the years. To many, every tissue is a Kleenex®, and every small plastic or fabric bandage is a Band-Aid®. Judicious use of marketing communication can create the enviable position that Coca-Cola enjoys in its industry. "Over marketing," such as that which has occurred with Kleenex® is not all bad either. Consumers still are more aware of the brand's name, but the company likely has overspent in taking its message to the consumer. Bibliography lists 5 sources.
Filename: KSmktgBrand.rtf

Marketing The Chevrolet Cavalier & Malibu
[ send me this essay ]
A 9 page marketing analysis. GM is not the only company to discover the economic joys of giving their customers what they want, but it is certainly the largest. After years of being totally separated from their target market, providing what they guessed the customer wanted despite being able to clearly see what was selling and what was not (they were mostly GM cars), GM appears to have finally learned the rewards of targeting a specific market and then meeting its needs. The company's intent of rediscovering market niches they had long ago abandoned or lost sight of seems to be working not only in their favor, but in their customers' too. Bibliography lists 5 sources.
Filename: Chevy.wps