ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps

MARKETING STRATEGY FOR A PLASMA TV
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This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.
Filename: MTplasmark.rtf

Marketing Strategy for a Small Car
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This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography cites 7 sources.
Filename: TEcarfrance.rtf

Marketing Strategy for Bear Creek Golf Course
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A twelve page paper which analyses the current situation of Bear Creek Golf Course after its first year in business, considers its strengths and weaknesses and its position in relation to its competitors, and recommends a marketing strategy to improve its future prospects. Bibliography lists 2 sources.
Filename: JLbearcr.wps

Marketing Strategy for Movado Watches
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5 pages. This is an excellent treatise on the use of marketing strategy. Marketing a brand of watch, this paper will explain the use of the four p's of marketing. Also describes the meaning of the target market as well as the business environment such as competition and economy. Bibliography lists 3 sources.
Filename: JGAmvado.wps

Marketing Strategy for Verizon Wireless
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A 10 page paper providing a marketing strategy for Verizon Wireless. One of the leading cellular service providers in the United States, Verizon Wireless seeks to build on its current situation and add market share. Competition within the industry is its greatest nemesis; the purpose here to do develop a marketing plan that can yield concrete results in increased sales and therefore revenues. The paper suggests several new products and services. Includes a strategic groups diagram. Bibliography lists 8 sources.
Filename: KSmktgStratVeriz.rtf

Marketing Strategy of the University of Phoenix Online
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This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.
Filename: SA339UOP.rtf

Marketing Strategy: From Traditional to Customer-Targeted
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An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
Filename: KSmktTraCusTarStrat.rtf

Marketing Study Questions
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A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the alternatives suggested. Bibliography lists 11 sources.
Filename: KSmktgQuest.wps

Marketing Sunscreen In The Caribbean Common Market
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A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
Filename: Sunscree.doc