ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Sneakers in Singapore
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A 6 page paper describing the nation of Singapore and discussing marketing athletic shoes there. Singapore's economy no longer is a developing one; it has been labeled as mature by the OECD. The Singapore of a generation ago was a remote Southeastern Asia location enimatic to most Westerners, but such is no longer the case. Marketing a Western product such as sneakers is an activity that supplies citizens and expatriate residents alike with products they want. Bibliography lists 5 sources.
Filename: KSSingSneak.wps

Marketing Soft Drinks
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An 8 page paper discussing soft drink marketing. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get it. Successful marketers need to closely examine what makes consumers behave in the way that they do. The purpose here is to list determinants of consumer behaviors of which marketers need to be aware, and discuss changes that have occurred in the soft drink markets of Asia. Bibliography lists 9 sources.
Filename: KSmktgSftDrnks.rtf

Marketing Starbucks
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A 10 page paper answering four questions addressing Starbucks’ marketing. Topics include Functions and User Benefits; Classification and User Profile; Comparison with Competitors; and Improvements for customers. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 6 sources.
Filename: KSmktgStarbux.rtf

Marketing Status
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This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.
Filename: TEstatusm.rtf

Marketing Strategies and Analysis of Toys "R" Us
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10 pages in length. The purpose of this study is to determine the why and how of marketing strategy for a major firm, as well as an analysis of whether this strategy is successful. The firm chosen, Toys "R" Us, is one that will fit into the study precisely because while it was once the top firm in the industry, it has now slipped a few notches. By analyzing what went wrong and how this downward trend can be corrected, the student can learn some key points about how a firm can continue to exist in such a competitive environment as today's world has become. Bibliography lists 6 sources.
Filename: JGAtyrus.wps

Marketing Strategies of Priceline.com
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A 12 page paper discussing this company's marketing focus now that it has closed its gas and groceries sites. Priceline does have options available to it, but continuing to withhold all customer choice likely is not a viable one. Customer choice currently consists of either going to the Priceline website or not. If Priceline attempts other merchandise forays, then it likely should focus on products with higher margins than either gas or groceries could provide, or offer consumers more choice or convenience of use. Bibliography lists 11 sources.
Filename: KSpriceline.wps

Marketing Strategies of Toys ‘R' Us
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A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers to their stores. Toys R Us has taken a hard look at their no-frills warehouse appearance and has decided to change it in hopes of making their stores fun places to be: if customers spend more time there, they'll spend more money, too. Nine references cited.
Filename: Toysrus.doc

Marketing Strategies: FAQ
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6 pages. This paper describes the differences between primary and secondary research in relation to marketing research. Also discussed are the sources and techniques for finding primary and secondary research, as well as when and where each technique should be used for optimum effect. The role of pricing in marketing strategy as well as the promotional strategy used by a computer manufacturer targeting business users are additional topics within this paper. Bibliography lists 4 sources.
Filename: JGAmktre.wps

Marketing Strategy / Cosmetic Lasers
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A 7 page paper. This is an analysis of a company's promotion, pricing and distribution strategies. The name used for the company is a pseudonym but it is a real company. It a number laser instruments for surgery, hair removal, etc. The writer is very critical of the company's actions and makes strong recommendations for improvement. Bibliography lists 3 sources.
Filename: PGlasr.wps

Marketing Strategy and Unilever's Dove Brand
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This 14 page paper takes a look at marketing and branding in general and also looks extensively at the Dove brand. Unilever along with its advertising agency Ogilvy and Mather are each evaluated. Corporate culture is discussed. Bibliography lists 24 sources.
Filename: SA215Duv.rtf