ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Marketing Rogaine in Italy
[ send me this essay ]
A 5 page paper discussing the advisability of marketing Rogaine in Italy. In recent years, Italy has become a focal point of increasing levels of international trade. Some of the "family business" fashion houses have become multinational corporations, and some of America's largest retailers have opened numerous locations in Italy. The Italian culture and view of how life should be has long been stereotyped, even if somewhat unjustly. In these days of political correctness, stereotyping is always dangerous, but indications are that Italy presents a ready market for Rogaine. Bibliography lists 6 sources.
Filename: ItalyRog.doc

Marketing RotoZip®
[ send me this essay ]
A 7 page marketing plan. Handyman Stores is a three-location hardware business in the Southeast, in an area that has been experiencing rapid growth that is expected to continue for several years. The company has survived entry of large retailers such as Lowes and Home Depot, but it has suffered in the ensuing years. Contractors are least able to invest nonproductive time in trips to the large retailers and can benefit the most from this product that can aid them in becoming more productive in their work. Handyman plans to target this busy segment first, followed by business crafters and then homeowners. The plan discusses area demographics; marketing strategies, objectives and measurement; and includes a SWOT analysis. No sources listed.
Filename: KSRotoZip.wps

Marketing Sainsbury’s in the US
[ send me this essay ]
This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.
Filename: TEsainsUS.rtf

Marketing Services
[ send me this essay ]
A 3 page paper discussing differences in marketing services and marketing products. Some services, such as computer repair and home maintenance, are purely service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact are providing a service that often is more valuable to the customer than is the product on which that service is delivered. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer. Bibliography lists 3 sources.
Filename: KSmktgService.wps

Marketing Services
[ send me this essay ]
A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
Filename: KSmktgSvcsAir.rtf

Marketing Services at McDonald's
[ send me this essay ]
An 8 page paper discussing McDonald's marketing approaches. Television advertising will have a place at McDonald's likely forever, but it is losing importance in its ability to reach customers. Marketing is becoming much more dependent on meeting customer needs, which should lead to greater customer satisfaction. One of the most consistent customer complaints is McDonald's lack of responsiveness, and it would seem that the company finally has realized the nature of that complaint. Bibliography lists 6 sources.
Filename: KSmktgServic.wps

Marketing Services; Is Physical Evidence of the Service Necessary?
[ send me this essay ]
For a business to succeed marketing is very important For services marketing is harder as the intangible nature of the output means there is not a physical product to sell. The 10 paper is a proposal for research to assess how important it is for marketers to provide ‘physical evidence’ for the claims they make about services. Many theorists have argued that the need for evidence is very important and looking at service companies such as Singapore Airlines it is perceptions rather than proven quality such as ISO marks that is important when gaining customers. The paper suggests primary research that could be undertaken to assess how important different types of evidence influence the purchase decision and gives a timetable for the research over 13 weeks. The bibliography cites 15 sources.
Filename: TEmktservice.rtf

Marketing Shoes in Mexico
[ send me this essay ]
This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for the launch. The bibliography cites 8 sources.
Filename: TEshoeMex.rtf

Marketing Simulation 1: Forecasting Market Demand
[ send me this essay ]
A 2 page paper discussing the results of a marketing simulation of market demand for a new voice recognition software package. The paper discusses results, marketing concepts used and application for an upcoming marketing audit project. Bibliography lists 1 source.
Filename: KSmktgSim1.rtf

Marketing Simulation 3: Service Added Based Differentiation
[ send me this essay ]
A 2 page paper discussing the results of a marketing simulation, one focusing on adding service features to the fictional luxury car Camyo. The simulation requires accounting for both profitability and unit sales. Bibliography lists 3 sources.
Filename: KSmktgSim3.rtf