ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Project: An Innovative New Hair Straightener
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a hair straightener which we will call Uncurl Perma Pressed. Because the hair product industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAperms.wps

Marketing QUALCOMM’s Code Division Multiple Access (CDMA) in China
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This 19 page report discusses QUALCOMM of San Diego, California, that owns the patents that are essential to virtually all aspects of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies throughout the world. Since China does not make CDMA technology, U.S. communications and equipment suppliers such as QUALCOMM are likely to see their sales soar in China since it is widely agreed-upon that China is the world’s fastest-growing mobile telephone market. This paper discusses a number of aspects associated with marketing CDMA in China. Bibliography lists 11 sources.
Filename: BWqualco.wps

Marketing Questions
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A 3 page paper answering 3 essay questions: 1. What do you think accounted for the dramatic success of GE’s promotion program in gaining distributor selling support? 2. What differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? 3. Is the Internet channel the ideal means for sustaining Dell’s strategy of made-to-order computers and direct sales to customers? Bibliography lists 2 sources.
Filename: KSmktgQuesGE.rtf

Marketing Questions
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A 3 page paper answering 3 marketing questions: why media is more effective in inducing consumer behavior; how retailers can carry private labels without passing on savings to customers; and distinctions between general public relations, marketing public relations and publicity. Bibliography lists 2 sources.
Filename: KSmktgBrandQ.rtf

Marketing Questions
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This 5 page paper answers four questions; how marketing may different between large and small organizations, the value of psychographics in marketing, how ethnical marketing occurs and different launch styles. The bibliography cites 5 sources.
Filename: TEmarqu1.rtf

Marketing Questions
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This 5 page paper considers two questions, The first asks why a fast food chain such as McDonald’s may decide to accept credit cards, the second considers how a university may market to a company using the 4 P’s.
Filename: TEmarqu3.rtf

Marketing Questions
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A 6 page paper answering four questions about customer relationships. Questions include as topics customer value; six buyer-readiness stages; and three steps in building customer relationships. Another question asks which is preferable: sound strategy with poor implementation or mediocre strategy with excellent implementation. The paper maintains that excellent strategy is always preferable, that implementation is much easier to change and risks less loss of market share. Bibliography lists 8 sources.
Filename: KSmktCRMmgmt.rtf

Marketing Questions
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This 7 page paper answers three sets of questions posed by the student concerning ways that firms undertake market research. The first looks at the different types of observational market research and then discusses the way mystery shoppers can be used. The second part of the paper looks at how market research can go wrong if it is not planned correctly and how to assess unexpected results. The last part of the paper discusses the way products may be assessed before they are launched. The bibliography cites 4 sources.
Filename: TEMRquest.rtf

Marketing Questions
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An 8 page paper answering questions about Super Bacteria and Brand Man video cases and printed summaries; retail store critique; and advertising critique using two TV commercials (Quilted Northern and Little Debbie). No sources listed.
Filename: KSmktgCommQu.rtf

Marketing Questions: Segmentation
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A 3 page paper defining and discussing market segmentation, target marketing and positioning. The paper uses Nike as an example in both of the questions answered in this paper. Bibliography lists 4 sources.
Filename: KSmktgQuSeg.rtf