ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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MARKETING PLAN: RECHARGEABLE CARD
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This 6-page paper is an example of a marketing plan for a rechargable value card that can be used on the Internet. A SWOT analysis is detailed, along with marketing suggestions. Bibliography lists 4 sources.
Filename: MTmaplca.rtf

Marketing Plan: Snowboard Shop - Tutorial
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A 5 page paper. A situation analysis, i.e., analysis the industry, begins this paper. The writer then offers marketing objectives. A discussion of the marketing mix, using the traditional 4 Ps is included. Tutorial comments are included. Bibliography lists 4 sources.
Filename: PGsnbd.rtf

Marketing Plan: Sweetwater Chocolate Bars and Cookies
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A 12 page paper providing a marketing plan for the launch of a high-end chocolate bar and cookies made from the same type of chocolate. The paper assesses the current situation, the marketing mix for the new line and the risk associated with the effort. Includes a short consumer survey. Bibliography lists 5 sources.
Filename: KSmktgChocBars.rtf

Marketing Plan: Urban Rainwater Collection Systems
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A 16 page paper presenting a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of the existing companies provide containers, but none provide full service or even full systems. Acme’s purpose is to provide the highest level of service to customers possible, simplifying the process of adding rainwater collection in the urban setting and so provide superlative value to customers. Bibliography lists 30 sources.
Filename: KSmktgAustRain.rtf

MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf

Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf

Marketing Problems at McDonalds
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This 8 page paper argues that the marketing of McDonalds, especially in the Middle East, is out of tune with the market and does not attract Muslim customers. The paper shows why the marketing is out of date and not achieving its' objectives and then recommends some changes. The bibliography cites 10 sources.
Filename: TEmusMcD.rtf

Marketing Products, Services and Social Efforts
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A 3 page paper discussing the marketing mix as well as the similarities and differences between product marketing, services marketing and social marketing. Bibliography lists 2 sources.
Filename: KSmktgType.rtf

Marketing Professional Marketing Services
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A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.
Filename: PGmktmkt.msw

Marketing Professional Services
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A 10 page paper discussing the marketing mix as it applies to a dental practice and how marketers might implement those principles. Dentistry is a service that every community needs to possess, and the current focus on commercial whitening products serves to heighten awareness of the benefits of sound dental health. Local dentists can benefit from this current focus. If they also take advantage of new techniques that allow them to use their time more efficiently, they can gain impressive benefits for their practices. Bibliography lists 5 sources.
Filename: KSmktgServProf.rtf