ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Plan for the Sun Disk
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun Disk is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSunDsk.rtf

Marketing Plan for the Sun-o-Matic
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun-o-Matic is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSun-o.rtf

Marketing Plan for the World Wildlife Fund
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This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the charity and its market to attract donations and then presents a potential marketing plan to introduce a new product to raise funds. The bibliography cites 7 sources.
Filename: TEWWFmarketing.rtf

Marketing Plan for the World Wildlife Fund
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This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.
Filename: TEWWFmar.rtf

Marketing Plan for Timotei©
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A 5 page marketing plan for a line of hair care products. Timotei is a brand of hair care products centered in the Netherlands but gradually expanding into other European markets. The brand has declined slightly over the past year, and marketers are searching for another, more successful method of promoting Timotei products to consumers. Bibliography lists 1 source.
Filename: KSmktgPlTimo.rtf

Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
Filename: TLCTitleCo.rtf

MARKETING PLAN: CRG ASSOCIATES
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This 5-page paper provides a sample marketing plan for real estate services company CRG Associates.
Filename: MTCRTmarpl.rtf

Marketing Plan: Mobile Women's Wellness Center
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A 15 page marketing plan for a new concept in women's health care. WomensHealth is a startup women's wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere there is a concentration of women needing fast and affordable access to basic health care as well as to a wide variety of health care screening tests. WomensHealth will conduct individual patient education sessions with women, and will hold classes for small groups. PowerPoint® presentation available. Bibliography lists 8 sources.
Filename: KSmktgPlWomWell.rtf

MARKETING PLAN: PALM, INC.
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This 24-page report is a marketing report about Palm, Inc. the leader in the hand-held gadget industry. The report offers background on the company (and industry in general), a situational analysis, a SWOT and marketing analysis, and marketing mix suggestions. Bibliography lists 5 sources.
Filename: MTpalma.rtf

Marketing Plan: Promoting Birth Control in Chicago
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A 10 page paper presenting a marketing plan for a non-profit venture into Chicago’s inner city to promote birth control among teens. All of the three major ethnic groups will be served, but African-American teens will receive extra attention in that they are the group with the highest rate of teen pregnancies. The paper discusses the market segment, finances and contingencies. Provides a breakeven analysis, balance sheet and cash flow analysis for the first several months. Bibliography lists 6 sources.
Filename: KSmktgBConChi.rtf