ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Plan for PhysicianOffice Software
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A 6 page marketing plan for management and billing software designed for physicians' private practice offices. PhysicianOffice has great potential for both current and anticipated future industry needs, and it has the capability to change and upgrade with changing physician needs. There is no question that healthcare in the future will not be structured as it is now; physicians in current practice can benefit from the assistance that PhysicianOffice offers. Bibliography lists 2 sources.
Filename: KSmktgPlPhOf2.rtf

Marketing Plan for PhysicianOffice Software
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A 13 page marketing plan for management and billing software designed for physicians' private practice offices. The health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a half century. As it continues to change and evolve, former opportunities decline and new ones arise. One of those new opportunities is as a software provider for physicians' administrative duties ranging from managing patient records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense benefit to its customers. Includes industry analysis, marketing mix discussion, budgets and timeline. Bibliography lists 7 sources.
Filename: KSmktgPlPhysOff.rtf

MARKETING PLAN FOR SMALL BUSINESS
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This 20-page paper provides marketing and advertising ideas for an entrepreneurial small business. Topics under discussion include different kinds of advertising and promotion, as well as the importance of a marketing plan and targeting the market. Bibliography lists 10 sources.
Filename: MTsmbuma.rtf

Marketing Plan For Small Start-Up Business
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A 7 page paper that focuses on marketing a new business - a microbrewery. Topics include: an introduction, the product life cycle marketing concept, marketing mix using the 4 Ps, and demographics of the target market. Bibliography lists 4 sources.
Filename: PGmicro.doc

Marketing Plan for SoBeä Beverages
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A 5 page marketing plan for an existing product. SoBeä Beverages is a line of ready to serve drinks that spans the gap between soft drink and 'health food.' SoBeä capitalizes on the trend toward other flavors than traditional colas and lemon-limes in such products as their black tea, energy elixirs, cranberry-grapefruit combinations and others, but does so with the addition of herbal ingredients such as ginseng, ginkgo, guarana and echinacea. Bibliography lists 7 sources.
Filename: KSsobebev.rtf

Marketing Plan for Stylized Gourd Birdhouses
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An 11 page paper presenting a marketing plan for birdhouses that will be made from long neck “dipper” style gourds that have been altered in development. Designs or individuals’ names will be etched into the flesh of the small, developing gourd, growing as the gourd develops to full size. The result will be a decorative yet fully natural birdhouse that can be used either as a birdhouse or as an interior decorative piece. No sources listed.
Filename: KSmktgBirdhs.rtf

Marketing Plan for the Center for Business Excellence
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A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.
Filename: KSmktgPlCBE.rtf

Marketing Plan for the Cutty Sark
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This 16 page paper outlines a marketing plan for an aging British tourist attraction located at Greenwich. The Cutty Sark is a well known tourist attraction, but it is also one in need of renovation which is going to cost £8 million. With little government help the Cutty Sark needs to be marketed in such as way that these funds can be raised. This paper analyses the macro and micro environment using a PEST and a SWOT analysis which includes a look a the competition as well as the more general factors, such as the impact of September the 11th. The paper then looks at how this information can be used to develop a marketing plan which includes the development of product expansion and market expansion with new events and products and new markets targeted. The bibliography cites 14 sources.
Filename: TEcuttys.rtf

Marketing Plan for The Great Western
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This 14 page paper is a marketing plan for a hotel and entrainment venue in Australia, housing an indoor rodeo. The paper looks at the current environment, performs a SWOT analysis, develops marketing objectives and then develops three marketing strategies that could be used to increase attendance and decrease costs. The bibliography cites 6 sources.
Filename: TEgreatw.rtf

Marketing Plan for the Lottery
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This 16 page paper looks at the lottery in the UK run by Camelot, where there are falling sales and there is the need to development a new marketing campaign. The paper starts by outlining a fictitious new campaign, then looks at the structure and roles of the advertising agency staff. The trends in marketing communication are then outlined and consideration is given to the way the internet may impact on the purchasers and the retailers. The final part of the paper looks at a marketing schedule and the weaknesses of the plan. The bibliography cites 11 sources.
Filename: TElottery.rtf