ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Plan for Conran Restaurants Ltd.
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This 12 page paper is a marketing plan for Conrad Restaurants in London. The paper looks at the company, considers their target market, and how they may be approached to gain initial custom and the potential use of relationship marketing to maximise the value of the customers. The paper then considers the important stakeholders in the marketing plan and a brief customer lifetime value analysis. The bibliography cites 7 sources.
Filename: TEconrar.rtf

MARKETING PLAN FOR CRAWFISH SEASONINGS
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This 7-page paper is an example of a marketing plan for crawfish/seafood seasoning. Topics discussed include the 4 Ps, a SWOT analysis and a budget.
Filename: MTcrawfi.rtf

Marketing Plan for Dell Computer
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7 pages. This marketing plan for Dell Computer Corporation will include an executive summary, situational analysis, mission statement and plan of action. Along with these topics will be discussion on the control and financial plan of the corporation. This is an excellent sample paper on how to complete a corporate marketing strategy.
Filename: JAdellcm.rtf

Marketing Plan for DirectInvest Brokerage Service
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A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading. At just over 200,000 trades daily involving more than 100 million shares of stock, Internet trading still represents only a fraction of the total volume of any major exchange, but that volume grows at nearly 50% annually and is expected to grow at an even higher rate after totally secure transactions are assured for trading, as well as with the growth of the Internet. This marketing plan presents a current view of the industry and determines ways that DirectInvest can outlast the competition. Bibliography lists 11 sources.
Filename: Directin.doc

Marketing Plan for Dr. Finch
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A 12 page paper presenting a plan to enhance the marketing efforts of a one-dentist dental practice in British Columbia, Canada. As a licensed professional, Dr. Finch still is severely restricted in the number and scope of marketing avenues available to her, but those limitations also apply to all of her competitors as well. There are several routes that Dr. Finch can take to maximize measurable results from marketing efforts – measured in terms of new patients and increase revenues – that competitors are unlikely to recognize as being available to them as well. The paper discusses the marketing mix (the 4 Ps), how the practice might track and control its marketing efforts and discusses the returns on Dr. Finch’s time on a cost-benefit basis. Bibliography lists 5 sources.
Filename: KSmktgDrFinchBas.rtf

Marketing Plan For DuoLine
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This 5 page paper presents a marketing plan for the fictitious company of DuoLine which produces a two-fragrance atomizer. The paper presents an introduction to the company, the mission statement, a description of the business, target market, the company's positioning, description of the product and the company's pricing strategy. No Bibliography cited.
Filename: Pgmktduo.wps

Marketing Plan for Grand Optics
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This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.
Filename: TEgrandopt.rtf

Marketing Plan for It's Popcorn Time
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A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam Internet marketer to assist the company in promoting itself online. Bibliography lists 4 sources.
Filename: KSmktgPlnIPT.rtf

Marketing Plan for Nike Golf Balls
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This 11 page paper provides company history and an evaluation on the firm's future. The focus of the paper is on the marketing of its new interest, the golf ball. Competitors are evaluated. Tiger Woods's role is duly noted. Bibliography lists 12 sources.
Filename: SA025Bal.rtf

Marketing Plan for Photos4u
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A 10 page marketing plan for a new photography studio in a California city of 200,000. The city is surrounded by rich farmland and is too far away from a major metropolitan area to be considered to be a "bedroom" community; it is largely independent of other population centers. The paper includes discussion of markets and demographics, a SWOT analysis and an action plan. Bibliography lists 1 source.
Filename: KSmktPhoto.wps