ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Plan for a Car Wash
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This 17 page paper is a comprehensive marketing plan for opening a new car wash in California. The paper presents a situational analysis, looking at the market including the demographics, the market needs and tends and the forecast for the market. A SWOT analysis is conducted and then consideration is given to the competition, the service offering, the keys to success and the critical factors. The marketing strategy is outlined, including the mission, the objective, the target market and the marketing mix. The paper ends with financial projections for the first three years and the outlines if the controls that should be in place. The bibliography cites 7 sources.
Filename: TEcarwash.rtf

Marketing Plan for a College Bookstore
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This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Filename: SA033MKT.rtf

Marketing Plan For A Community Nursing Program
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A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described. Bibliography lists 6 sources.
Filename: Nursemar.wps

Marketing Plan For A Community Nursing Program # 2
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A 5 pager on recruiting women from an inner-city homeless shelter to attend S.T.D. workshops. The writer describes the methods proposed to recruit them as well as how to evaluate whether or not these are successful. Bibliography lists 5 sources.
Filename: Nursema2.wps

Marketing Plan for a Computer Security Business
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7 pages. The computer security business is very popular right now with people concerned about privacy online not only at their businesses but at home as well. As we move more and more into the field of technology and conduct all of our business online it is essential that computer security become part of every computer operator's agenda. This paper examines the things that need to be accomplished in opening a new business such as this. Bibliography lists 5 sources.
Filename: JGAmkpln.rtf

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL
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This 8-page paper offers an example of a marketing plan for a fitness club in St. Charles, IL, a suburb of Chicago. Bibliography lists 6 sources.
Filename: MThealclub.rtf

Marketing Plan for a Golf Driving Range on Long Island
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This 7 page paper provides a marketing plan for an individual who wants to establish a new driving range. The golf industry is discussed in depth. Demographic information is considered and a SWOT analysis is included. Bibliography lists 8 sources.
Filename: SA245glf.rtf

Marketing Plan for a Golf School in Shanghai
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This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.
Filename: TEgolfsc.rtf

Marketing Plan for a New Product; Solar Powered Air Conditioning
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This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the product. The bibliography cites 2 sources.
Filename: TEsolarAC.rtf

Marketing Plan for a New Remote Control
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This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.
Filename: TEremotec.rtf