ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing of Goods vs. Services
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7 pages in length. There are those who feel that there are significant differences in the marketing of goods versus those of the marketing of products. The purpose of this paper is to examine these differences as well as any similarities in order to consider whether there are strategic considerations that are similar to the marketing of both. Bibliography lists 6 sources.
Filename: JGAgdser.wps

Marketing of PETsMART
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5 pages in length. The writer discusses various aspects of PETsMART's marketing program, including pricing, advertising, promotions and product line. Bibliography lists 4 sources.
Filename: TLCpMart.doc

MARKETING OF PRIVATE COLLEGES
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This 15-page paper focuses on why colleges should develop marketing plans and stragegies. Topics under discussion include SWOT and PEST analysis, as well as some recommendations for a ficitious college. Bibliography lists 19 sources.
Filename: MTcolmkt.rtf

Marketing Of Sun-Rize Fruit Drink
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11 pages in length. The writer discusses various marketing concerns in relation to the fictitious product Sun-Rize Fruit Drink. Bibliography lists 12 sources.
Filename: TLCsnriz.doc

Marketing of the Weather Watch
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This 7 page paper represents a case study in marketing a fictitious product called The Weather Watch. Many aspects of marketing are discussed including target markets, packaging, shipping and calculating profit. The four Ps are discussed as well. Bibliography lists 3 sources.
Filename: SA150WW.rtf

Marketing on the Internet
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This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Filename: TEmrkint.rtf

Marketing on the Internet; A Case Study
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This 18 page paper considers the advantages and disadvantages of marketing in the internet and how a company should undertake deciding whether to develop an internet presence. Included in the paper are issues such as the presence and size of the target market, the suitability of the product and the use of the web to support or create sales and the strategic use of marketing on the internet to reduce traditional risks. The case concerns Benetton and whether they should pursue an internet strategy, however, the theories and arguments are relevant for other industries and companies. The bibliography cites 19 sources.
Filename: TEmarweb.rtf

Marketing Online Payment Services: Part II
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An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.
Filename: KSmktgOnlPymt.rtf

Marketing Orbitz Travel
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A 13 page paper discussing how this online travel service can better market itself, with special attention to advertising. Orbitz provides a valuable service customizable by the customer according to the customer's needs. It has not advertised this fact well in the past; more effective management of the promotion "P" of the marketing mix can only be beneficial. Bibliography lists 10 sources.
Filename: KSmktgOrbitz.rtf

MARKETING ORIENTATION AND PROFITABILITY IN ORGANIZATIONS
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This paper attempts to link the concept of market orientation with profitability in firms. Topics discussed include what market orientation is (and how it differs from "marketing") and challenges inherent in implementing it in firms. Bibliography lists 9 sources.
Filename: MTmarori.rtf