ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Marketing Marks and Spencer
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This 19 page paper takes the approach of a marketing report and looks at how Marks and Spencer the well known retail store may be able to improve its' current position by providing customers with what they want and create customer loyalty. The paper looks at what creates loyalty, looks at how primary research can be undertaken and gives and example of potential results. The bibliography cites 15 sources.
Filename: TEMSmarket.rtf

Marketing Marlboro
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This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008) marketing mix before considering the ways in which Philip Morris may improve the marketing for the brand. The bibliography cites 12 sources.
Filename: TEmmarlboro.rtf

Marketing Massage Oil In the United Arab Emirates
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An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.
Filename: KSmktMasOilUAE.rtf

Marketing McBride
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This 3 page paper looks at how a marketing pan can be developed for a fictitious company. The paper starts by considering what market research will be needed and then at how it will be used to create a marketing campaign and how this links in with the concepts of the 4 P’s and SIVA. The bibliography cites 4 sources.
Filename: TEMcBride.rtf

Marketing McDonald's
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A 5 page paper assessing McDonald's current marketing. After coming under fire from all directions and actually being sued for making people fat – as though people have no choice but to gravitate to the arches – McDonald's has put a healthy spin on its current advertising messages while retaining the "I'm lovin' it" tagline. The purpose here is to examine Internet, television and radio advertising and to comment on McDonald's product life cycle. Bibliography lists 2 sources.
Filename: KSmktgMcD2005.rtf

Marketing McDonalds
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This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to and the companies marketing in the context of Maslow’s hierarchy of needs and the use of personality types. The bibliography cites 6 sources.
Filename: TEMcDmark.rtf

Marketing McDonalds
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This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.
Filename: TEmarMcDchl.rtf

Marketing Men's Toiletries : Old Spice
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
Filename: PGoldsp.rtf

MARKETING MIX AND SOAP
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This 6-page paper provides an overview of the integrated marketing mix, while offering suggestions for marketing a brand of consumer soap. Bibliography lists 3 sources.
Filename: MTmarmisoa.rtf

Marketing Mix Changes: A Good and a Service
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A 3 page paper discussing changes in the marketing mix for a good and a service over the past decade. The good discussed is the PC; the service used as example is dog grooming. Bibliography lists 3 sources.
Filename: KSmktgMxGdSvc.rtf